Business of Light

FULL DESCRIPTION

Lighting tends to become a challenging portion of new construction projects without the right people working together in concert. The construction process comprising the lighting equipment sales channel, is highly segmented with many influencers participating. Understanding how these influencers differ and interact is valuable to understand the dynamics of the sales channel. This course shares real world stories from these influencers on the challenges and opportunities for how we can move forward to streamline the process for creating the best value in lighting for owners and occupants of the space.

Event Venue & Nearby Stays

Cannery Hall, 1 Cannery Row, Nashville, United States