Name: Business of Art! Free Workshop
Start: 2024-09-21T10:00:00-05:00
Location: Benson Theatre

Date: Saturday, September 21st, 2024
In Collaboration With: University of Nebraska at Omaha's Business of Art Workshop Series
Join us for The Business of Art Workshop Series, September 21st!
Learn how to turn your art and creations into a business. Business Librarian Isabel Soto – Luna, Creative Production Lab Supervisor Charles Fisher, and Marketing & Entrepreneurship Professor Dr. Zhihao (Max) Yu will lead you through several workshops to help you get started on a business plan that will give you the skills to market and merchandise your art giving you the opportunity to do what you love, and love what you do.
Doors Open 9:30 AM
Start Time: 10 AM
Price: Free! (Limited registration - sign up now!)
Who Can Attend? Any artist in the community looking to build a business around their art!
Schedule of Events:
10 AM - NOON
Selling Yourself: When the business is you
Basical Business Plan - It's all about asking and answering the right questions!
NOON - 1:30 PM
Lunch break (provided on site free of charge!)
1:30 PM - 3 PM
Making Stuff - What is your product and how do you make it?
Breaking Even - How to make sure y ou are making money and your time is compensated
About Our Collaborators:
Charles V. Fisher (he/him) is the Supervisor of the Creative Production Lab at the University of Nebraska Omaha's Dr. C.C. and Mabel L. Criss Library. Fisher was previously the COO and Creative Director for RHO Interactive, an app and project development firm for non-profits and education. He holds BAs in Theatre and Studio Art and is currently pursuing an MS in IT Innovation. His professional and research interests focus on the use of interactive digital media, game design, and video game development for non-profits and educational communities.
Kiley Phelps is the SBDC center director for the Omaha region. As an Omaha native, Phelps is passionate about helping the community grow. Phelps was previously a business consultant with NBDC and assisted business owners through all stages of the business development process, with focuses on business planning and financial analysis. Phelps also has prior experience in the fields of supply chain management and data analytics.
Isabel Soto-Luna (she/her/hers) is the Business Librarian for UNO Libraries. She is a bilingual, information professional, educator, liaison, and communications specialist with experience in academic libraries, archives, fundraising, translating, and project management.
Dr. Zhihao (Max) Yu is an Assistant Professor of Marketing at the University of Nebraska at Omaha. He is a behavioral researcher studying digital marketing and frontline services. He earned his Ph.D. in Marketing from the University of South Florida. Dr. Yu has published in the Journal of Marketing Research and the Journal of Advertising and presented his work at major conferences such as AMA, ACR, SCP, and AMS. Prior to academia, Zhihao worked in the luxury industry as a digital brand manager for several international luxury brands (Bang & Olufsen, Royal Asscher, etc.). As a former marketing
practitioner with strong industry contacts, he is keen to collaborate with companies for his class and scientific studies to help solve their problems and capitalize on their opportunities. He teaches Digital
Marketing Communications and Social Media Marketing.
Parking Information:
There is a loading zone directly in front of the theatre that you are welcome to use to drop off passengers or theatre patrons. Please observe that you cannot remain in the loading zone for more than 3 minutes. If you require assistance unloading or helping patrons inside, please feel free to ask at our Box Office when you arrive.
Parking for Benson Theatre shows is available in the following locations:
Cavanaugh Law Offices: This parking lot is available weekends and weekdays after 5 PM. It’s located behind the theatre (north) at 6035 Binney Street. When parking is available, you will see a Benson Theatre parking sign at the edge of the lot.
CHI Health Clinic: This parking lot is available Monday-Friday after 6 PM and Saturday-Sunday after 3 PM. It’s located in the southwest of the theatre at 2734 N. 61st Street. When parking is available, you will see a Benson Theatre parking sign at the edge of the lot.
Public Parking Lot: A free public parking lot is located at 2729 N 61st Street. This lot is first come, first serve and is not managed by Benson Theatre. Please obey the parking lot signage when using this lot.
On-Street Parking: Benson also has on-street parking with some restrictions. There is a 2-hour maximum from 8 AM-5 PM on Maple Street and Military Avenue. There is no parking allowed on these streets between 2 AM-6 AM.
Please note: The lot directly behind the theatre is not open for theatre parking. This lot is the property of Haney Shoe Store (located off Binney street in the back of Haney’s Shoe Store and Virtuoso Pizza).
We also highly recommend and encourage the use of carpooling to events with friends and family and multimodal transportation to reduce the difficulty in finding parking for an event. On weekend evenings especially, we suggest arriving at least 30 minutes early to allow ample time to find parking. Once you’re here, you can always hit one of the amazing restaurants for a pre-show bite or grab a drink at our lobby bar before the show!