Name: Business Builder Lunch
Start: 2024-07-09T11:30:00-05:00
End: 2024-07-09T13:00:00-05:00
Location: Vaqueros Cafe & Cantina

Using LinkedIn and Personal Branding for Business Marketing
LinkedIn presents unprecedented opportunities for business networking, but to tap into that, it is necessary to up your LinkedIn game. Learn how to do that with Kathy Schwartz, marketing consultant, as she presents "Using LinkedIn and Personal Branding for Business Marketing." The approach is meant to provide easy, focused learning for busy professionals. When you leave the lunch, you will have the knowledge, structure and tools to start improving your LInkedIn presence right away.
Kathy McAnelly Schwartz runs a digital marketing consulting firm, KMS Marketing Strategies, and created a "starter" social media app for small businesses, startups, professional service providers, and individuals. She is a preferred service provider for The Cannon, a Houston based business innovation hub. She specializes in working with clients to craft a personal brand and LinkedIn plan to maximize the impact of a personal profile as well as a company one. She believes that if done right, you can spend half as much time on social media for twice the results. You can even enjoy the time spent.

Prior to starting her own business, Kathy held several in house marketing positions, including Vice President of Strategy and Marketing at a financial technology company and Marketing Director for a large law firm. She was the Marketing and Public Relations Director at Austin Community College and taught business courses there for almost a decade.