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Discover the science of persuasion! Learn Cialdini's 6 principles & behavioural economics to master influence in marketing, sales, & beyond.About this Event
In this eye-opening workshop, presented by Dr. Phil Wilkinson, we will cover the fascinating science behind persuasion and influence, drawing on Dr. Robert Cialdini’s six "Weapons of Influence" and key principles from behavioral economics. This is ideal for people interested in marketing and sales, or anyone who is interesting in developing practical tools to understand and apply psychological triggers that drive human behavior.
Key Takeaways:
- Cialdini’s Six Principles of Influence: Explore how authority, scarcity, reciprocity, social proof, liking, and commitment can be leveraged to sway decision-making.
- Behavioral Economics Insights: Understand cognitive biases, such as loss aversion and anchoring, and their impact on consumer behavior.
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Event Venue & Nearby Stays
Digital Skills Hub Boscombe, Christchurch Road, Boscombe, United Kingdom
Tickets
USD 0.00
