Building a Scalable Culture Framework

We've all heard that company culture is the secret sauce for employee motivation, satisfaction, and productivity. Some even say a positive culture boosts collaboration, innovation, and loyalty, cutting down turnover and pulling in top talent to improve company outcomes. If culture's so important for long-term success, why do so many get it wrong? And how can you win the culture war for great talent? Well, it starts with figuring out what really matters to you and your company, and envisioning your dream team and culture.

In "Building a Scalable Culture Framework," we're diving into how to tweak the Lean Business Model Canvas for HR and People Ops to cook up a unique and intentional company culture, just for you! We'll take you through Trainual's wild ride from a scrappy startup to a Series B powerhouse, showing how they scaled from 1 to 100 employees in six years without losing the magic (or their minds). You'll walk away with an easy-to-implement Culture Canvas that you can use right away to build a unique, scalable culture in your own biz!

Sasha Robinson, the VP of People Ops at Trainual, has scaled the Trainual team from 15 to over 100 employees through two rounds of VC funding over 5 years. With a background in setting and scaling cultures at venture-backed, high growth SaaS companies like Trainual, Coplex, and CampusLogic, she specializes in using systems and data to build productive organizations, create people-focused performance strategies, and build values aligned orgs. When she isn't working, Sasha enjoys an acai bowl by the pool, watching the newest blockbusters at the theater with some popcorn and an Icee, and spending as much time as possible with her friends and fam!

In her presentation, Sasha will show founders how to craft an intentional culture for long-term success, sharing real-life lessons from her time at Trainual, CampusLogic, and Coplex, including:

• Why identifying your HR/People Ops "customers" is crucial.
• How your culture evolves over time, and the importance of iterating your cultural value prop to attract and retain talent.
• Highlight the need to establish a unique culture to your business to acquire aligned top talent.
• The significance of knowing what you’re not, and why culture needs strategy and accountability.
• Culture will happen with or without you, and it’s easier to build than to fix!

Event Venue & Nearby Stays

51 W 3rd St, 51 West 3rd Street, Tempe, United States