Explore best practices in building basket in a format designed for impulse and single-serve.
About this Event

C-store basket building in the past was about getting a fuel customer to buy coffee, a bottled drink, tobacco, and a breath freshener. In 2024, leading c-stores have made their pizzas, sandwiches, and other signature foods the destination and fuel the extra. Investments in quick commerce delivery/digital commerce and loyalty rewards mean that data-enabled insights are helping c-store operators invest in new categories and products to build baskets that combine foodservice-fuel-groceries in new ways.

In this session, we reveal the ways that c-store operators are using digital commerce, retail media, and loyalty data to make decisions on categories and capex. Alan Beach, formerly of 7-Eleven, will discuss what c-stores expect from suppliers in terms of data sharing and integration. iSEE Store Innovations will deliver a summary of their ‘State of Beer Caves’ report and how it changes cross-category dynamics. The Retail Cities research team will deliver presentations on d-Com, Retail Media, and loyalty.