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Learn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend.The workshop is practical, and all participants will walk out of the room with a documented one-page Google ads strategy, as well as a Google campaign set up and ready to go.
Come along, learn agency insider tips and start running effective Google ads today for your business or brand.
Topics Covered:
- The latest digital and trends
- Understanding where Google Ads & the Google Display Network fit within a Marketing Strategy
- Structuring Google Ads campaigns
- Understanding which platform best suits your strategies
- Optimisation methods, tools and tips
- Setting up the Google Tracking
- Organic vs Paid search & SEO tips
- Defining marketing objectives
- Hands-on experience setting up campaigns
- Learning what makes ‘good ads’
- Reporting and Analysis via GA4
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Event Venue & Nearby Stays
3 Mackey Street, North Geelong, VIC, Australia, Victoria 3215, 2 Mackey St, North Geelong VIC 3215, Australia, Geelong
Tickets
