About this Event
Are you making the most of the TikTok opportunity? Is just being on Insta no longer enough? How can you easily up your game? Join us next Wednesday 22nd March at the Bread & Jam social where Ben Frisby - Senior Content Creator at will be sharing his top tips for nailing TikTok as a challenger food and drink brand.
provides quick and nutritionally complete food options, in the form of ready-to-go drinks, powders and bars. Using TikTok they have built a community of regular interactors, and have received 143k total likes across their posts. Since Ben joined in July 2022, Huel's followers have grown from 7.5k to 26k with TikTok being considered as part of their wider marketing plan. Currently the Senior Content Creator at Huel, he is in charge of all things TikTok, creating organic and paid content and is responsible for the continuing growth of this channel.
Find out....
- What is story-led content? And why should you be producing it?
- How do you let your audience become part of your brand story?
- Creating a community: how is it actually done?
- What’s the difference in style between paid and organic content?
- How important is video quality? Does the amateur look work?
- How do you work with content creators?
- How does TikTok fit into your marketing plan and deliver results?
Take a look at some of the posts Ben has been sharing on Huel's TikTok account, with links to some of the posts which have had most traction linked below:
- Behind the scenes: a sneak peek into Huel’s Warehouse - 72k views
- Peanut butter protein smoothie recipes 164k views
- Come pack an order with us - 485k views
- Restock my fridge: ASMR - 43k views
What can you expect?
Kicking the evening off, around 6:30pm, Ben Frisby - Senior Content Creator at will give a short talk sharing his top tips for creating engaging content for TikTok. There’ll be a chance to ask questions and then it’s networking time over drinks generously powered by . No need to arrive on the dot or stay ‘til the end - it’s a social!
Who’s going to be there?
We started our socials way back in 2018 as a way for like minded food and drink founders to get to know each other. 20 food founders took a leap of faith at our first one and we’ve been running them for free ever since. Today, 50-100 food founders and industry experts gather every month to make key connections.
Will there be a Producers’ Table?
Feel free to bring some samples of your product if you have any and display these on the Producers’ Table for everyone to try. Anything leftover at the end will be donated to local food banks by City Harvest.
Say what, FREE drinks and FREE product shots?
As well as the complimentary drinks, the venue Dream Factory will be setting up a professional set for you to get some product shots done FOR FREE. Perfect!
How do I get there?
The Dream Factory is located at 4 Chance St. London E1 6JT. It’s a big blue building with ‘Dream Factory’ in pink on the outside. Please note that there are two locations, so if you’re using Google Maps please use the postcode E1 6JT to find us.
Why should you come?
Being a food and drink founder can be a lonely rollercoaster! Come along and meet people just like you, who know what it’s like to be starting out in the food and drink world, share tips amongst new friends, get advice from industry experts and grow your network by making new connections that could accelerate the growth of your food and drink business this year.
About GS1 UK
Whether you’re selling your products in store or online, you’ll need a specific number to identify your product. This is a Global Trade Item Number (GTIN) – the number you see under a barcode – also known as an EAN or UPC. GS1 UK is the only authorised provider of unique GTINs. Their GTINs and barcodes are used and accepted by retailers and marketplaces across the world, making it easy to sell your products anywhere. Get 20% off your first year of GS1 UK membership by using the code BREAD20 in the promo box at checkout - https://www.gs1uk.org/about-us/membership/get-a-barcode
About Bread & Jam
Bread & Jam is a vibrant community of the UK’s most exciting emerging food & drink brands.
Bread & Jam run a year round programme of events focused on helping emerging food and drink brands scale up fast. From industry socials to deep dive summits, FREE Monday Motivational panels, and our annual legendary 2-day Festival in July, check-out our comprehensive programme to start making connections, gathering industry insights and getting the advice and support you need to take your food & drink business to the next level.
About Dream Factory
Dream Factory is the only content creation house for startups, with two ultra-modern studios in Shoreditch and Studio 3 set to launch in Brooklyn NY, this summer.
We are a community of founders, creatives, investors, partners and dreamers, all looking to create an impact in the world. We grow together ?
There's never been a more important time to increase brand presence though impactful marketing content!
Just ask some of our F&B clients, such as: LAYLO, MOJU, DOUBLE DUTCH, MAMAMADE, IKO, OATSU, STOCKED, V&ME, CHEFS FOR FOODIES, TRUFFLE GUYS, MOCK, CRISPY FANTASY, PLENISH, SAVED, CHEEKY NIBBLE, NO GUILT BAKES, TASTY MATES, INNERMOST, SLY DOG RUM, NATIVE & ELEAT...to name a few!
Event Venue & Nearby Stays
The Dream Factory - THERE ARE TWO LOCATIONS, you want Chance St. Address, 4 Chance St., London, United Kingdom
GBP 0.00