Branding & Portfolio Development: 1 Day Workshop in Calgary

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

For more information on venue address, reach out to "[email protected]"

About the Course:

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This course provides a practical introduction to building a strong personal brand and developing a compelling professional portfolio. You will learn how to communicate your value, position your expertise, and present your work clearly and confidently. The training explores key branding components such as identity, visibility, messaging, and credibility, while also guiding you through portfolio design, structure, and content organization. By the end of the session, you will be equipped to showcase your strengths effectively and create a professional presence that attracts opportunities.

Learning Objectives:

By the end of the course, you will:

• Understand the essentials of personal branding and its professional impact.
• Identify your strengths, niche, and unique value offering.
• Build clear and compelling brand messaging that represents your identity.
• Develop a structured, professional portfolio that highlights your work effectively.
• Use visual design principles to create a cohesive brand identity.
• Improve your online presence across digital platforms.
• Present your work with greater confidence and clarity.

Target Audience:

Freelancers, creators.

Why Is It the Right Fit for You?

This course is ideal if you want to stand out in a competitive market and confidently communicate your skills and expertise. It provides a structured approach to understanding your strengths, crafting your message, and organizing your work into a professional portfolio. Through hands-on activities and practical insights, you will learn how to position yourself effectively to attract clients and opportunities. Our approach emphasizes clarity, authenticity, and actionable strategies tailored for freelancers and creative professionals. By the end of the training, you will have a clear roadmap for building a memorable and impactful personal brand.

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Looking to empower your team with stronger branding and presentation skills?

We offer in-house training that can be tailored to your team’s creative needs, industry focus, or professional goals. Whether your organization wants to enhance client-facing presentations or strengthen individual brand presence, we customize the program to ensure relevance and practical value for your team.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • Understanding personal branding
• Why branding matters for freelancers and creators
• Key elements of a strong personal identity
• Activity

Info: • Identifying strengths, skills, and niche
• Crafting your value proposition
• Aligning personal goals with brand direction
• Activity

Info: • Developing your brand voice
• Storytelling fundamentals
• Communicating expertise with clarity
• Activity

Info: • Colors, typography, and design basics
• Creating a consistent visual style
• Selecting brand elements that reflect personality
• Activity

Info: • Understanding portfolio purpose
• Selecting relevant work samples
• Organizing content for clarity
• Activity

Info: • Writing project descriptions
• Presenting achievements and results
• Creating compelling visuals and layouts
• Activity

Info: • Platforms for showcasing your work
• Website basics for freelancers
• Optimizing profiles for visibility
• Case Study

Info: • Strategies to increase brand visibility
• Leveraging social media effectively
• Building credibility with clients and collaborators
• Role Play

Event Venue & Nearby Stays

McDougall Court Northeast, 639 5 Ave SW, Suite 2500 Calgary, AB T2P 0M9 Canada, Calgary, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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