Branding 101 for VC’s and Founders w/ Together Agency

As consumers, we all prefer certain brands. But what are the key ingredients for crafting a successful startup brand? And how can you leverage branding for your B2B startup or as author?

Join brand builders for early-stage startups Mick de Meijer and Adam Chaloeicheep of branding company Together to learn about the key ingredients for developing a distinctive brand that your target will emotionally connect with.

In this session, Adam and Mick discuss What brand is, When and Why it makes sense to invest in branding, and How to prepare for working with a branding team to get the best result.

About Together

Together is a full-service branding company for early-stage venture funded companies and established brands that need a refresh. Together has a strong background in proptech, real estate, luxury DTC, and author platforms, and the team is keen to partner with founders active in psychedelics, cannabis, mental health and fem & famtech.

Together is a fully remote agency, and positions themselves as your design and brand marketing team, strategic operator, and advisor in one.

Together provides the following services:

• Customer development
• Brand strategy and Identity design
• Digital design and product development
• Experience design
• Go-To-Market strategy and content marketing

#BrandDrivesGrowth

Mick de Meijer - Director of Growth

Mick de Meijer specializes in brand & customer development, and product-led growth for early-stage companies. Previously Executive at Red Antler, Group Director Growth Marketing 360i, 3x co-founder.

Twitter / LinkedIn

Adam Chaloeicheep - Creative Director

Adam Chaloeicheep is a creative business leader with over a decade of experience in brand-focused design solutions. NYU educator, and co-founder of Dropmodel, a real estate investment SaaS platform that was acquired by HouseCanary in 2020.

Twitter / LinkedIn

NOTE: Betaworks Studios requires all in-person visitors to be vaccinated, and therefore mask use at Betaworks Studios is optional. To attend this event you will be required to show proof of full vaccination to enter the Club.‍

Two ways that you can show proof:

1. Show us your official vaccine card (photo of card NOT accepted) with at least 2 weeks having passed since the date of the last required dose (1 dose for J&J/AstraZeneca, 2 for Pfizer/Moderna)
2. Present your NY State Excelsior Pass with an active Vaccination pass

Event Venue

Betaworks Studios, 29 Little West 12th Street, New York, United States