Name: Branded Residences : Blueprints for Capital and Design
Start: 2025-09-30T09:00:00+03:00
End: 2025-10-01T14:00:00+03:00
Location: Sofia Balkan Palace

Branded Residences: Blueprints for Capital and Design
A Two-Day Forum on Hospitality Real Estate in Southeast Europe
Branded residences are redefining the intersection of real estate, hospitality, and design to create long-term asset value. This forum brings together developers, architects, investors, institutional leaders, and brand strategists to explore how branded hospitality real estate is structured, financed, marketed, and delivered, with a focus on Southeast Europe’s evolving market context.
Day 1 – 30th of September
Focus: The branded residence model as an investment and development strategy.
Key topics include:
Investment structures and capital stack strategies in mixed-use developments
Buyer segmentation, pricing models, and emotional brand positioning
Concept creation and design language as commercial tools
Institutional strategy and public-sector alignment in tourism-driven development
Legal frameworks and brand management in residential operations
Networking cocktail reception to conclude the day
Day 2 – 1st of October
Focus: Strategic delivery, responsible development, and long-term spatial planning.
The day begins with a Networking Breakfast designed to foster cross-sector dialogue on regional priorities for hospitality and branded residential growth.
Key topics include:
Strategic networking breakfast: aligning public and private sector objectives
Cultural identity, narrative design, and community-building
ESG frameworks, certification systems, and policy leadership
Masterplanning and the emotional experience of space
Final institutional reflections and open dialogue
Confirmed speakers include:
Kulapat Yantrasast – Founder & Creative Director, WHY Architecture
Diane Clavaud – Corporate Global Director Business Development, Nobu Hospitality
Bernard BB Bohnenberger – Partner, Discover Collection; Former President, Six Senses
Tsvetan Petrov – Managing Director, IPA – Architecture and More
Iavor Perduhov – Head of Residential, Forton Homes
Raoul Fokke – Head of Creative, The Orange Studio
Elitsa Yordanova – Partner & Creative Director, United Master Architects
Representatives from Sotheby’s International Realty, OKOL Lake Park, BWM Architecture, IBCOL, Wangan Studio, Sorores, GBCI Europe, and national and municipal governments.
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New Norm Hospitality Forum 2025
С нарастващото търсене на имоти, водени от лайфстайл концепции, брандираните резиденции се утвърждават като една от най-стратегическите пресечни точки между гостоприемство, капитал и дизайн.
Форумът събира на едно място инвеститори, девелъпъри, оператори, архитекти и представители на публичния сектор, за да изследва как този модел променя създаването на стойност в сектора на недвижимите имоти.
Основни теми:
- Структуриране на капитала и управление на инвестиционния риск
- Партньорства с оператори и брандове
- Дизайн, идентичност и преживяване на обитателя/гост
- Градоустройствени рамки и териториален контекст
Това не е разговор за тенденции. Това е работеща платформа за онези, които реално оформят бъдещето на хотелиерския и жилищния сектор.
Запазете датата.
Програмата и списъкът с участници ще бъдат обявени следващата седмица.