About this Event
Certificate: Course Completion Certificate
Language: English
Duration: 1 Day
Credits: 8
Refreshments: Snacks, Beverages and Lunch included in a classroom session
Course Delivery: Classroom
Offers: Group of 5 - 10 people 10% Discount, Group of 11 - 20 people 15% Discount
Course Overview:
The Personal Branding course is designed to help individuals identify and harness their unique assets, strengths, and skills, both personally and professionally. Through this course, participants will learn the importance of how they present themselves and how others perceive them. Personal branding is not just about appearance but also about showcasing your vision and passions effectively.
With the knowledge gained from this course, participants will learn how to build, protect, and live their personal brand, using tools like social media to shape their public image.
Learning Objectives:
By the end of this course, participants will be able to:
- Understand the influences on their personal and professional lives.
- Sharpen their personal brand and know how to stand out.
- Recognize the importance of appearance and make strong first impressions.
- Utilize social media effectively to build their personal brand.
- Manage their brand during a crisis.
- Identify their brand's unique personality traits.
- Create a step-by-step success plan for personal branding.
Prerequisites:
None.
Course Materials:
Participants will receive a course manual with presentation slides and reference materials.
Target Audience:
Anyone interested in developing their personal branding skills.
Technical Requirements for eBooks:
- Internet access for eBook downloads.
- Compatible devices: laptop, tablet, smartphone, eReader (excluding Kindle).
- Adobe DRM-supported software (e.g., Digital Editions, Bluefire Reader) for downloading and activating the eBook.
Certification:
Upon successful completion, participants will receive a Leadflake Certificate of Completion.
©️ 2025 Leadflake. This content is protected by copyright law. Copy, Reproduction or distribution without permission is prohibited.
Agenda
Module One: Defining Yourself (I)
Info: ● The importance of self-definition.
● Brand mantra creation.
● Authenticity and SWOT analysis.
● Case study and review.
Module Two: Defining Yourself (II)
Info: ● Building your brand pillars.
● Identifying passions and strengths.
● The Three C’s: Clarity, Consistency, and Commitment.
● Case study and review.
Module Three: Controlling and Developing Your Image
Info: ● Crafting a clear and consistent image.
● The commitment required to live your brand every day.
● Case study and review.
Module Four: Personal and Professional Influences
Info: ● Integrating corporate and personal branding.
● Building rapport and professionalism.
● Case study and review.
Module Five: Sharpening Your Brand
Info: ● The role of blogging and authenticity.
● Transparency in networking.
● Case study and review.
Module Six: Appearance Matters
Info: ● The importance of first impressions.
● Standing out and dressing for success.
● Case study and review.
Module Seven: Social Media (I)
Info: ● Monitoring and securing your online presence.
● Promoting your brand with clear objectives.
● Case study and review.
Module Eight: Social Media (II)
Info: ● Social media as a branding tool.
● The importance of content and engagement.
● Case study and review.
Module Nine: Brand Management during a Crisis
Info: ● Crisis management and information control.
● Maintaining professionalism and relationships.
● Case study and review.
Module Ten: Branding Personality Traits
Info: ● Identifying unique values and being bold.
● Embracing failure as a learning opportunity.
● Case study and review.
Module Eleven: Wrapping Up
Info: ● Final thoughts, action plans, and evaluations.
● Review and lessons learned.
Event Venue & Nearby Stays
For venue details, reach us at [email protected], PH: + 61(0) 2 80155605, Auckland, New Zealand
NZD 576.15 to NZD 838.23
