Brand The Yard | Yardfest College Tour: Jackson State University

Get ready for the tour of the season, where vibes meet giveaways, free samples meet culture, and your favorite brands pull up to your campus.

Brand The Yard is your go-to for culture-forward experiences at HBCUs. We’re a luxe multicultural college marketing agency—and the sister company to Impressions of Beauty™—focused on connecting students with the brands they love in unforgettable ways.

This fall, we’re taking over during the most lit moments of the school year—Back-to-College and Homecoming—and we’re not coming alone.

We’ve got a fire lineup of brands ready to pop out, drop samples, and vibe with you:

👉🏾 Palmer’s – Must-have skin + hair care to keep you glowing all semester

👉🏾 Andscape – Culture, sports, and exclusive student deals? Say less

👉🏾 SheaMoisture (Body) – Think...body care you need in your daily routine

👉🏾 Bevel – Grooming made for the culture. Bros, we got you!

👉🏾 LYS Beauty – Clean, inclusive makeup that just hits every time

From the energy of game days to step shows, this seamless tour offers endless opportunities to create unforgettable moments and connect with brands that get you.

Pull up for:

🎁 Free product drops

🎉 Interactive activations

📸 Photo ops & giveaways

💃🏾 All the vibes

Event Venue & Nearby Stays

The Plaza - Jackson State University, 1400 John R. Lynch Street, Jackson, United States