Brand Strategy into the Metaverse

This immersive experience aims to unravel the potential of the Metaverse for brand presence and innovation. This event is a prime opportunity for anyone involved in brand strategy, marketing, or product innovation.

The workshop will be led by two prominent figures in the field:

Vasilii Lebedev - Founder of IKRA and an expert in innovation management and creativity. Known for the creation of the CRAFT methodology, Vasilii has a proven record of developing complex digital solutions for major brands like Coca-Cola, Unilever, and Panasonic. His deep understanding of the motivations and factors that drive brands' transition into the Metaverse makes his insights invaluable for those navigating this new terrain. Connect with Vasilii on

Badrriya Henry - Founder of Fashion Foresight and Founding Partner at MakeVerse Studio, Badrriya excels in creating tech driven solutions for fashion and retail brands. Her mission is to connect brands with technology that keeps them relevant and connected to their audiences. Badrriya's experience in creating immersive experiences using powerful gaming engines like Unreal Engine offers a unique perspective on the potential of the Metaverse for branding. Connect with Badrriya on LinkedIn:

The workshop will include:

- An Introduction to the Metaverse and practical exercise

- A discussion of the business rationale and potential for brands in the Metaverse

- Exploration of brand archetypes and the CRAFT framework

- Group exercises to develop a detailed Metaverse concept

The event will take place at in5Tech in Dubai on June 13, 2023, from 6:00 PM to 8:00 PM.

Whether you're a brand strategist, a marketer, a product manager, or an enthusiast looking to learn about the possibilities of the Metaverse, join us for an evening of learning, collaboration, and networking.

Don't miss out on this exclusive opportunity! RSVP now to secure your spot.

Please note: Space is limited, so early registration is recommended.

Event Venue & Nearby Stays

in5 Tech, In5 Tech, Dubai, United Arab Emirates