Name: Brand Strategy 101 - Members & Guests
Start: 2026-01-14T11:30:00-08:00
Location: 16Eleven

Why isn’t your marketing connecting the way it should? And how much more time and money will you spend trying to fix it?
Most organizations jump straight to tactics. They chase new tools, the latest algorithm change, or the next “must-try” platform. But the real issue usually sits deeper. The problem is with your brand.
Brand strategy is the most misunderstood piece of the marketing puzzle. Your brand is more than a logo or color palette. It’s the strategic story you tell to help your ideal customers understand how you solve their problems. When this foundation isn’t clear, no amount of marketing tactics will move the needle.
This session introduces a Brand-First approach. You’ll learn how one well-told story becomes the engine that powers your marketing, sales, customer experience, and even culture.
You’ll walk away with:
• A clear understanding of why tactics alone don’t fix marketing problems
• Practical steps to build a brand story that attracts the right clients
• A roadmap for using Brand-First strategy to increase qualified leads and revenue
Meet the Presenter: Matt Wolfe, Partner & Director of Brand Strategy, Brand3 Marketing
Matt Wolfe brings a unique mix of theatre, storytelling, and marketing experience to his work helping organizations grow. Before joining Brand3, he spent more than 25 years as a professional theatre artist, including work at Village Theatre Everett and involvement in Broadway productions such as Aladdin, A Christmas Story, Million Dollar Quartet, and Catch Me If You Can.
Today, Matt is one of the most experienced StoryBrand-certified consultants in the country. He has guided more than 200 organizations across 30 industries through the process of clarifying their brand and building stronger marketing foundations.
A longtime Puget Sound resident and Lake Stevens local, Matt proudly calls the Everett Marina his “boat office” and is an active supporter of the Everett business community.
About Brand3 Marketing
Brand3 is a full-service agency with teams in Maryland and Washington. Their Brand-First approach helps small businesses and nonprofits build the strategic foundation their marketing needs to perform. They specialize in B2B services, B2C services, and organizations known for exceptional customer service.
Join us for a high-value session designed for business owners, nonprofit leaders, marketers, and anyone responsible for organizational growth.
🎤 Plus: Members get One Minute on the Mic - your chance to introduce your business before the program begins.
Reserve Your Seat Today