About this Event
Welcome to the Brand Identity Lab!
Join us for an exciting in-person experience where you’ll dive deep into the world of branding your business. This is a hands-on workshop for individuals who create their own social media graphics, flyers, and any other marketing materials, but need clear brand direction.
In the Strategy portion, you'll work through exercises and worksheets to define your brand.
Then we'll transition into the Design portion and create real assets you can use right away—without confusion and guesswork. So, bring your laptop!
No fluff. No design degree required. Just clear guidance and practical results from the experienced Creative Director, Jason Jones, owner of StudioJones Design and former Art Director of Orlando Magazine, Orlando Sentinel, and the New York Times.
PLUS you'll get a 1:1 follow-up Marketing Breakthrough Session after the event to give you a gameplan on how to market your rebrand.
Agenda
🕑: 09:30 AM - 11:00 AM
Brand Strategy Session
Host: Jason Jones
Info: Use proven frameworks to define your audience, your unique selling proposition, and brand personality. We'll take you step-by-step through how to create the foundation for your brand, including moodboards, font choices, photography style, and overall vibe.
🕑: 11:00 AM - 01:30 PM
Brand Design Session
Host: Jason Jones
Info: After the foundation is set, we'll transition into working in Canva to develop social media graphics, flyers, YouTube thumbnails, and any other marketing materials that make sense for your business with hands-on guidance.
Event Venue & Nearby Stays
301 E Pine St, 301 East Pine Street, Orlando, United States
USD 87.20











