Name: Brand Development and Strategic Marketing
Start: 2025-10-14T09:00:00-05:00
End: 2025-10-14T16:00:00-05:00
Location: 1701 North State Street, Jackson, MS, United States, Mississippi 39210

Brand development and strategic marketing have become instrumental aspects of business strategy regardless of company age or size. These concepts are often at the center of successful organizations — guiding decisions and actions. Whether you’re an entrepreneur, nonprofit, or corporate business brand leader, this session is essential to the development of a framework to build and manage a great brand.
In this session, you will define the foundational building blocks of brand purpose, target audience, identify opportunities and threats to your brand market and formulate potential strategies to strengthen your brand’s position.
Presented by Monika Rawal
Murrah Hall 207
Join us for the 2025 EXECUTIVE DEVELOPMENT WORKSHOP SERIES!
One-day, professional development workshops available for open-enrollment on campus at Millsaps College in Jackson, Mississippi!
Offered from 9am – 4pm with lunch provided for in-person participants.
Discounts offered for multiple attendees coupled with participation in multiple workshops. Discounts also avaliable for non-profits and sponsors for the AALP Program. Registering more participants in more workshops provides the deepest discounts available per workshop! See our website for discount details https://millsapselseschool.com/workshops/.