Brand Design Secrets from Local Legends - Creative Pulse Panel + Social

Connect with Pamela Rounis (Rethink), Margherita Porrà (arithmetic), and Greg Durrell (Tomorrow) as they answer your brand design questions during this moderated Panel + Social. 
Freelancers, studio principals, and staff creatives can attend this panel to:

• Gain lessons from historic brands
• Pick up practical tips you can apply to make your design work stand out
• Get perspective on rising trends — and the future of brand design

Join us for drinks and pizza with talented local creatives 
— and discover the secrets that fuel iconic brand designs.

September 26, 2024

6:15pm: Doors open, pizza
6:30pm: Intros, housekeeping
6:45pm: Expert Panel
7:35pm: Q+A, drinks, social
This is a special event in partnership with the Design Vancouver Festival. 
Space is limited.Don’t miss out. Register now.

Pamela Rounis
Creative Director, Rethink
Pamela Rounis is a Creative Director at Rethink, working with clients such as WestJet, YWCA and A&W. Her work has been recognized by the One Show, Clio Awards, Communication Arts, the Advertising & Design Club of Canada, Applied Arts, Marketing Awards and the National Magazine Awards.

Margherita Porrà
Founder & Creative Director, arithmetic
Margherita Porrà, founder and creative director of ARITHMETIC, recipient of over forty-five design awards, including nine PENTAWARDS is celebrated for her innate talent in synthesizing the unspoken feeling needs of humans, their behaviours, and market data into an aesthetic harmony, which resonates to create change. She is a driving thought leader in the human-centric branding process where human and soul-based needs come first (where people are not abstracted to simply “consumer” and relegated to data points). Porrà’s work connects human feelings to the outward expression of a brand, stripping away the clutter of marketing jargon to create an offering which is rich in honesty and emotion.
It is her belief that once we can connect as humans, we have a chance to engage each other’s help in healing our earth. Porrà has spent her twenty-year plus design career deeply aware of dwindling resources, feeling it in her bones and in a panic for change. She leads the ARITHMETIC team in investing in research for alternative packaging materiality and manufacturing partners, continually asking the uncomfortable questions, and changing personal behaviour to understand what is involved to incite change in others. By extension, and in action, she is actively redefining what the luxury category is. In her vision, the new luxury is sustainable, inclusive, values-led with room for independent businesses making quality goods, thoughtfully. The new luxury is wellness for humans and the earth. It is craftsmanship. It is honest. The new luxury swaps exclusivity for connection.
Among the honour of over forty-five awards, the highest honours are the recipient of nine PENTAWARDS, the inaugural DIELINE Sustainability Award, the AACE award, the Canadian Design Exchange Museum Emerging Graphic Designer of the Year and the recipient of the Tokyo Type Directors Club. Her design work has been published countless times in the Dieline, Taschen’s the package design book, Victionary, Applied Arts Magazine, IDN Magazine, and Wallpaper. She has been on the jury for the DIELINE, Applied Arts and now, PENTAWARDS.

Greg Durrell
Owner, Tomorrow Creative Services
Greg Durrell leads Tomorrow Creative Services, a design-driven branding studio focused on helping ambitious brands, organizations and entrepreneurs make a positive impact.
Prior to Tomorrow, Greg played a key role in the design team for the Vancouver 2010 Olympics and has led corporate rebrands for organizations such as the Canadian Olympic Team, the International Olympic Committee and Mountain Equipment Company. Greg also directed the feature-length documentary "Design Canada," which explores how a group of European modernists shaped Canada's visual identity in the 1960s. In 2023, he became the youngest designer to be named a Fellow by the Design Professionals of Canada in its 74-year history. However, Greg is driven by a deeper mission: to create spaces where creative talents flourish and deliver exceptional results for his clients.

In partnership with Design Vancouver Festival

Design Vancouver Festival envisions a city and culture that are creative, collaborative, and connected through the power of design. The festival’s purpose is to cultivate public knowledge and appreciation of design while fostering a supportive and engaged community.

Its mission is to fill the city with accessible and inspiring opportunities that allow people to interact with and learn about the transformative impact of design. The festival seeks to spotlight Vancouver’s vibrant design community, engaging the broader city in celebrating the diverse range of design work and contributions that shape the region.

This Design Vancouver event for creatives is organized by Creative Pulse.
Creative Pulse is a volunteer-driven organization that provides unpretentious events for commercial creatives.
Grab a drink with talented designers, photographers, video professionals, and copywriters from every corner of the industry. Get inspired — and find new collaborators!

Refund Policy
Requests for ticket refunds will be honored up to one day before the event. Please note that refunds will not be processed for requests made within 24 hours of the event start time.

Event Venue & Nearby Stays

The Beaumont Studios, 326 W 5th Ave, Vancouver, Canada