Brand Commerce Manchester

Customers now control their favourite brands

Building a brand used to be straightforward. Decide on your messaging, visuals and photography, then push it to your target customers. It felt clean. Now, building a brand is much more multi-layered.

With many businesses now selling (and fulfilling) direct, the social element has forced brands into a delicate tug of war. We’re hearing from brand owners that brand building in 2022 is as much about what attributes customers give a brand, and what they spread in the market around them, as the message brand owners push. With a more commercially direct relationship with customers, paying attention to the subtle ancillary touchpoints that communicate your brand promise is vital to building a brand that lasts.

At the latest installation of our Brand Commerce event series, we’ll be discussing:

• Harnessing what attributes customers give you – how much are you steered by customers?
• Understanding which customers you care about, and which you depend on
• How do you get to people through your customers?

Who Should Attend:

• Heads of eCommerce, Marketing, User Experience, Content, Creative, Innovation, Customer Experience, Mobile, Digital, User Experience & Brand Loyalty
• Chief Customer Officers
• Chief Marketing Officer
• Chief Digital Officers
• Directors of Innovation, Retail, Digital & Omni-Channel
• Product Owner
• Founders, CEO's & Owners

Agenda:

18:30: Arrival & Welcome Drinks

19:00: Welcome - Commerce Futures

19:10: Introduction -Industry professional to be announced soon…

19:40: Starters (Topic one - Discussion at individual tables)

20:10: Topic one discussed as a collective

20:30: Mains (Topic two - Discussion at individual tables)

21:00: Topic two discussed as a collective

21:20: Desserts and Networking

*Please note that this dinner is for retailers & brand owners only. Unfortunately, no agencies, consultancies, or tech vendors.*

Check out our website for further information and our FAQs.

https://commerce-futures.com/events/brand-commerce-manchester

Event Venue & Nearby Stays

King Street Townhouse Hotel, 10 Booth Street, Manchester, United Kingdom