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Spanning from 1897 to 2023, Brand Bollywood is the story of the ‘Bollywoodization’ and globalization of Indian popular cinema. In the 1990s, the outrageous, colourful, and musical Bollywood with its umbrella boys and star entourages started descending in iconic locations around the world. More than just new entertainment, Bollywood brought tremendous money to the destination shores. The industry quickly became a darling of the tourism, trade, and educational bodies, thanks to the considerable export dollars for Western countries eager to tap into a booming consumer market in India. Narrated through the voice of Bollywood, this documentary will examine her journey, the magic, the dark side, and how this unique, often misunderstood genre found its way into the hearts of billions. Like an Indian immigrant, Bollywood must find herself in unfamiliar territory to make a home in the adopted land. Brand Bollywood uncovers a colourful roller coaster set against the backdrop of the mesmerizing landscapes.
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Event Venue & Nearby Stays
Phoenix Leicester, Ballet Associates, Midland Street, Leicester, LE1 1, United Kingdom,Leicester, United Kingdom
Tickets