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“Innovation begins where challenges dare to rise.”In a world where brands are continuously tested by unexpected disruptions, only the boldest ideas survive. Today’s students, the future architects of business must be equipped not just to respond, but to reinvent.
To embark that spirit of creative problem-solving, East West University Business Club (EWUBC) proudly presents Brand Aid 2.0 - An Inter-University Business Strategy Competition, the flagship branding and crisis-solution challenge of EWUBC.
This year, Brand Aid returns with a bigger vision, a stronger structure, and a grander stage for aspiring strategists nationwide. Participants will navigate real-world branding crises, craft data-driven solutions, and pitch compelling strategies all while competing for prestige, recognition, and remarkable rewards.
Brand Aid 2.0 is Title Sponsored by ZenFresh, Co-Sponsored by Speed, Powered by Monno Ceramics, and hosted In Association with Accfintax. Together, we aim to bring one of Bangladesh’s most impactful brand strategy competitions to life.
Dare to challenge the crisis. Dare to craft the solution.
Brand Aid 2.0 is your stage. claim it.
𝐑𝐨𝐮𝐧𝐝𝐬 𝐚𝐧𝐝 𝐓𝐞𝐧𝐭𝐚𝐭𝐢𝐯𝐞 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞
✔️Workshop – Case Cracking Masterclass
08th February 2026
Round 1 (The Brand Puzzle)
Case Release: 09th February 2026
Task Submission: To Be Announced
Result Announcement: To Be Announced
Round 2(The Persuading Parade)
Case Release: 24th February 2026
OVC Submission Window: To Be Announced
Result Announcement: To Be Announced
Semi Finale (The Final Stretch)
Case Release: To Be Announced
Task Submission: To Be Announced
Presentation: To Be Announced
Result Announcement: To Be Announced
Grand Finale (The Ultimate Strategy Arcade)
Case Release: To Be Announced
Task Submission: To Be Announced
Final Presentation: To Be Announced
𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬
Compete for prestige, exposure, and an exciting prize pool!
🏆 Total Prize Pool: 220,000 BDT
Champion: 100,000 BDT
1st Runner Up: 60,000 BDT
2nd Runner Up: 40,000 BDT
Remaining finalist teams will receive:
Cash Prize of 5000
Trophy
Certificates
Exclusive corporate networking opportunities
Priority access to internship opportunities with partner organizations
𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐆𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬
To register, follow this link: Case Release: https://docs.google.com/forms/d/e/1FAIpQLSdmbNg6QjCIuNZkpjvPJG7Xg9-i43nNpbkNJxwdQus0Kkr2Pw/viewform
Registration Starts: 20th January,2026
Registration Deadline: 07th February, 2026
Registration Fee: BDT 550 per team
𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐜𝐞𝐬𝐬
Pay the registration fee through digital payment.
Fill up the Google Form linked in the description.
Wait for the confirmation message.
Payment Numbers (BDT 560 per team):
017 2029 0939 (Bkash)
01992657597 (Bkash)
For reference, mention your team name.
𝐄𝐥𝐢𝐠𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐫𝐢𝐭𝐞𝐫𝐢𝐚
Each team must consist of 3–4 members.
Open to all undergraduate students in Bangladesh.
Cross-university teams are allowed.
𝐑𝐮𝐥𝐞𝐬 𝐚𝐧𝐝 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬
At least one team member must attend the workshop.
Participants must maintain strict deadline punctuality.
Professional behaviour is mandatory throughout all rounds.
Only Round 1 & 2 will be conducted online.
EWUBC reserves the right to make necessary changes in case of emergencies.
H𝐨𝐭𝐥𝐢𝐧𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬
📞013 1536 7903
📞019 9265 7597
📞 0161716 0493
📞017 4759 5959
E-Mail- [email protected]
🔗 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬
Facebook: fb.com/EWUBC
Instagram: instagram.com/ewubcofficial
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