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Brand X brand: How to nail marketing collaborations for your brandThe marketplace in all sectors is now so crowded that brands must to do something out of the ordinary to be heard. And a collaboration is one way to do just that.
Brand x brand collaborations see two or more businesses team up, create something unique and exclusive for a campaign, thereby doubling their marketing reach, growing their network, and authentically engaging their audiences.
Brand collaborations are happening all around us, across social media, content, products, and events. Across fashion, beauty, travel, homewares and beyond, you can’t seem to move without seeing a big ‘X’ sandwiched between two brand logos to show they’ve been working on something together. And it’s not just for big brands.
Everyone’s collaborating, so how can you do it, too?
Find out at the Brainy Breakfast on 15 June, where we’ll show you what’s involved, with examples of and lessons from both local and international brand collaborations.
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Event Venue & Nearby Stays
Eden Park, Reimers Ave, Kingsland, Auckland, New Zealand 1024, New Zealand
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