Name: Bierock Burger Week, Aug. 26 to 31
Start: 2025-08-26T15:00:00-05:00
End: 2025-08-31T16:00:00-05:00
Location: Bierock (2911 N. Sherman Ave., Madison, WI)

We make a damn fine burger at Bierock.
So we’re going to celebrate it the week leading up to Labor Day.
From August 26 to 31, it’s going to be Bierock Burger Week, when we’re debuting the Paniolo Burger, a.k.a. the Hawaiian Cowboy burger.
Chef Cordel’s latest creation takes a 1/3 pound all-beef patty from Jenifer Street Market topped with candied jalapeños, caramelized onions & pineapple, yellow cheddar and Teriyaki sauce on a pretzel bun.
It’s a little bit sweet, savory and spicy all at the same time.
So join us for six straight days of exceptional burger creativity leading up to the holiday.
After all, we’re the institution that made an improbable run to the Final Four of the Lake Louie Burger Bracket just last year.
We’re the place that brought you the Sticky Icky Burger in 2023 and the Meat Sweats Burger in 2024.
Now it’s time to put the Paniolo Burger in the pantheon of top-notch burgers from Bierock.