Beyond the logo: Increasing business value with a strategic brand approach

Registration and networking: 9–9.30am

Workshop: 9.30-11.30am

If a brand is more than a logo, what is it exactly and how can it drive value in your business?

Get ready to unravel common misconceptions about branding, explore the tangible impacts of implementing a strategic brand strategy and gain practical insights for elevating your business and personal brand value.

By joining this workshop, you’ll walk away with an understanding of:

• what a 'brand strategy' is
• the tangible and intangible benefits of getting brand strategy right
• the practical next steps to take as a business owner
• the frameworks used by big global brands as demonstrated through real-world examples.

You will have a clearer idea of how to leverage your brand throughout your business and will come away inspired to transform your approach to propel your brand forward!

Brisbane City Council, with Brand-Led Business, is delivering this free workshop to support local businesses to grow and thrive.

Look out for further events in the business series.

Melissa Packham is an experienced strategist, communicator, and advisor with a 20-year track record spanning the corporate, SME, and startup sectors. She brings a unique blend of business strategy and brand and marketing management expertise, championing sustainable practices, systems thinking, and challenging ‘business as usual’. 

Throughout her career, Melissa has managed growth for prominent household brands including Campbell’s, Arnott’s, IceBreak and OAK. Responsible for multimillion-dollar budgets, she’s consistently delivered bottom-line results and led award-winning campaigns. 

Melissa has been consulting independently since 2016 and now leads Brand-Led Business, a boutique firm aiding SMEs across sectors including food and beverages, consumer products, B2B, SaaS, and professional services. 

Event Venue & Nearby Stays

Suburban Business Hub, 16 Aspinall Street, Nundah, Australia