About this Event
Digital media is evolving rapidly. Content is being created faster, audiences are becoming more selective, and platforms continue to reshape how creators, brands and storytellers build influence.
Heriot-Watt University Dubai, in partnership with Sony Alpha Universe, invites you to an exclusive workshop led by Elena Mack, Sony Ambassador and professional beauty and media content creator.
Based in Dubai, Elena is known for her luxury beauty and commercial media content, with collaborations including Urban Decay, Kiehl’s, Royal Atlantis, ELROW Show and Sephora.
This session will explore the realities shaping today’s creator economy, including platform behaviour, audience psychology, hooks, retention, trends, AI and the future of digital content.
Participants will gain insight into how platforms such as Instagram, TikTok and YouTube operate differently, why understanding human behaviour matters, and what skills will remain valuable as the media and creative industries continue to evolve.
Who Should Attend
Aspiring content creators, media communications students, creative beginners, future marketers, filmmakers, storytellers and anyone exploring a career in digital media or content creation.
Workshop Highlights
- Platform behaviour and audience psychology
- Hooks, retention and trend strategy
- The creator economy and future opportunities
- Sustainable creative growth
- The future of content in an AI-influenced media landscape
Event Details
Date: Saturday,13 June
Time: 4.00pm – 6.00pm
Venue: Heriot-Watt University Dubai Campus
Limited spots available. Register to secure your seat.
Event Venue & Nearby Stays
Heriot-Watt University Dubai, Heriot Watt University, Knowledge Village Main Gate 2 - Al SufouhDubai Knowledge Park - Dubai, Dubai, United Arab Emirates
USD 0.00
