Best Marketing Practices for Scaling Your Series A Company

Best Marketing Practices for Scaling Your Series A Company

Description: Just raised a Series A but unsure how to drive growth for the next 24 months? Confused by all the marketing jargon and uncertain about what will work for your product growth strategy—PLG vs. marketing-driven sales? Join us for an immersive workshop designed to equip you with essential marketing strategies and tools to effectively scale your business. This hands-on session will provide practical knowledge, actionable insights, and expert guidance to help you create a powerful marketing strategy to fuel top-of-funnel growth and drive sales.

You Will Walk Away With:

• Tailored Product Growth Strategy: Understand which product growth strategy—PLG or marketing-driven sales—fits best for your company and how to implement it effectively.
• Omni-Channel Marketing Plan: Develop the best omni-channel marketing strategy tailored to your current growth journey, ensuring seamless integration across all platforms.
• Budgeting and ROI Tracking: Learn how to budget effectively for the next 12 months, track ROI accurately, and maximize sales. Gain tools and frameworks to monitor your marketing investments and adjust strategies for optimal returns.
  Join us to gain the expertise and confidence needed to scale your Series A company with effective marketing practices and a clear, actionable plan for growth.

About the Speaker: Wen Zhang is a visionary and strategic business architect with 12 years of experience in the marketing field. Wen has demonstrated an exceptional ability to grow prosperous enterprises across various sectors, significantly expanding their global footprint. As a powerhouse for tech startups, Wen has guided ventures and their leaders through successful fundraising tactics and streamlined market entry strategies, helping clients secure over $52 million in funding. Wen has also managed the growth of a $375 million GTM channel segment for a Fortune 100 company, showcasing extensive expertise in scaling startups and strategically navigating the growth and maturity of established companies. Wen is thrilled to collaborate with a team of tech experts and driven peers who share a passion for business growth and innovation. Together, you will explore and implement cutting-edge marketing practices that drive real, measurable success.

Event Venue & Nearby Stays

Capital Factory, 701 Brazos Street, Austin, United States