Behaviour Change Essentials Masterclass

Wed May 22 2024 at 09:30 am UTC+10:00

Melbourne Zoo | Melbourne

Zoos Victoria
Publisher/HostZoos Victoria
Behaviour Change Essentials Masterclass
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Course content
Be introduced to Community Conservation as a key framework, underpinned by Zoos Victoria’s CUA model. Learn how the approach has helped Zoos Victoria foster wildlife-friendly attitudes, beliefs and facilitated wildlife-friendly behaviours, and discover how this model can inspire behaviour change in your community.
Participants will dissect the model, and learn from best practice examples that empower the community through behaviour change, relevant social science research, and activities that focus on how to apply the CUA model in programs. Participants will also have the opportunity throughout the masterclass to interact with the Zoos Victoria Specialists and ask questions.
At the end of the masterclass, participants will…
- Understand the role they can play in inspiring behaviour change within their community
- Be able to recognise best practice behaviour change programs
- Understand and be able to identify effective tools to influence attitudes, beliefs and facilitate behaviours
- Gain skills to apply the tools to improve the effectiveness of visitor, education and community programs
Inclusions
- Admission to Melbourne Zoo
- Guided visit to see how Zoos Victoria applies CUA tools to activate a community conservation campaign at the zoo
- In-person access to Zoos Victoria’s Community Conservation experts and founders of the CUA model
- Morning and afternoon snacks, vegetarian lunch, all day coffee and tea
- Recommended reading list
- Certificate of completion
- Discount offer to Zoos Victoria's CUA Toolkit
- A great networking opportunity to meet like-minded professionals and organisations
Who should attend
This masterclass is suitable for those wanting to make a measurable difference through inspiring behaviour change in your organisation and/or community. Previous clientele includes local government, water/land management authorities, zoos and aquariums, charities and consultancy firms.
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Melbourne Zoo, Melbourne, Australia

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