About this Event
Brands can no longer expect traditional methods of marketing and sales to win customer interest and build loyalty. One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful, useful information.
How can your business accomplish this? Through the framework of They Ask, You Answer which was rated the “#1 Marketing Book to Read” by Mashable and also listed in the “Top 5 Marketing Books of All Time.”
Businesses and brands that focus more on teaching and helping [than on selling] will ultimately win customer trust, gain an incredible amount of market share, and generate more revenue in the process.
Join Marcus Sheridan, author of They Ask, You Answer, for an invite-only gathering just for CEOs and senior executives featuring an open bar, networking with likeminded professionals, and a brief presentation.
Marcus will share:
- How the framework of They Ask, You Answer saved his swimming pool company, River Pools and Spas, from the economic collapse of 2008 and was later applied to businesses of all industries including construction, manufacturing, insurance, retail, business services and more with incredible success.
- Everything that’s wrong with traditional sales and marketing strategies — and the proven marketing framework that’s actually working for businesses to win today’s modern buyer.
- An actionable plan to take back to the office that takes the guesswork out of what to do next to start seeing results.
Plus, every attendee will get a copy of They Ask, You Answer!
Please note: This event is on the 2nd story and there is no elevator. If you need accommodations to attend this event please email [email protected]
Event Venue & Nearby Stays
Homestead On The Roof, 1924 West Chicago Avenue, Chicago, United States
USD 59.00