Be Bold, Be Heard: Champion Your Brand's Story w/ Jake Karls

Unleash your brand's full potential in our high-energy session with chocolate mogul, Jake Karls, BA’16, co-founder of Mid-Day Squares!

Learn how to craft a compelling narrative and build an emotional connection with your consumers to create an authentic and impactful story for your brand.

In this dynamic session, Jake Karls will reveal the secrets behind Mid-Day Squares' incredible success—from taking on Hershey’s to securing $20 million in funding.

Gain invaluable insights on how to craft an authentic narrative and maintain brand integrity in a competitive market.

Don’t miss this opportunity to learn from a trailblazer who’s mastered the art of building a standout brand. Be bold, be heard—join us and champion your brand’s story to new heights!

**This event is part of the Grand Opening weekend of the Ronald D. Schmeichel Building for Entrepreneurship and Innovation.

Located in the heart of Western University, the new home of entrepreneurship provides students and alumni with everything they need to make their entrepreneurial dreams a reality. Explore the complete event lineup and learn more about the building here: https://entrepreneurship.uwo.ca/grand-opening/

Event Venue & Nearby Stays

Ronald D. Schmeichel Building for Entrepreneurship and Innovation, 1151 Richmond Street, London, Canada