BCAMA: AI - The Biggest Shift

How is AI evolving our marketing? With so many AI tools and platforms, it can be hard to know where to start. We’ve put together an expert team to help you gain clarity and walk away with actionable insights on implementing AI tools into your MarTech stack.

Join us in person on Tuesday, October 7, at UBC Robson Square for the BCAMA’s Thought Leadership Series event: AI - The Biggest Shift. This session will be guided by leading experts from Google and .Monks, who will walk you through integrating AI-powered tools to improve your media and data strategies. You’ll walk away with actionable ideas to:

• Improve efficiency in your day-to-day marketing

• Gain deeper, more meaningful insights from your data
• Maximize the impact of your media strategies

Time:

Registration & Breakfast: 7:45 a.m.

Presentation & Panel Discussion: 8:30 a.m. – 10:15 a.m.

Q & A Session: 10:15 a.m. – 10:30 a.m.

Speakers:

• - GMP Lead, Retail & Travel, Google

Samir currently leads the GMP sales for the retail, travel & government sector in Canada with a focus on Vancouver. He has spent majority of the time at Google working with advertiser’s martech stack and analytics. Prior to that he worked at Bank of Montreal in finance and Bombardier as an engineer. His favourite part of BC is the interior valley and the extended family that lives around the city.

• - GMP Account Executive and Partner Manager, Google

Stefan is a GMP Partner Manager and leads the Google Marketing Platform business in the Quebec region. His 12-year tenure at Google began after he started his career in Munich, Germany, at Yahoo! He has since worked as a ‘Googler’ in Dublin, Toronto, and Montreal. Stefan is equally passionate about mountains and the sea, which explains his appreciation for trips to BC.

Purchase Info:

• Member: $89 (Early Bird*); $99 (Regular)
• Non-member: $110 (Early Bird*); $119 (Regular)
• AMA Collegiate / Student: $60 (Early Bird*) ; $65 (Regular)
• Group rate: $79 per person (minimum of 6 and more)

*Early Bird ends at Sept. 24, 2025

Book your ticket today before they sell out!

Full refunds will be honoured up to three business days before the event.

Questions? Email [email protected]

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to access our educational, social, and professional events at the members-only rate. Plus members have access to an exclusive BCAMA members only activity and invaluable AMA resources and toolkits.

Event Venue & Nearby Stays

UBC Robson Square, 800 Robson Street, Vancouver, Canada