Balancing Innovation and Responsibility: A Tale of Two Self-Driving Strategies. Uber versus Cruise

On April 9th join us for a Masterclass with Antonio Cantalapiedra Asensio - CEO Tech companies (Fintech/Digital Twins/Mobility)/ Serial entrepreneur/ Business School Professor/ Managing Partner & Chief Executive Officer (Digital Twins)  Co-all & Chief Executive Officer (Digital Twins/DeepTech/Machine Learning) Optynamics.  

Masterclass Contents: 

    1.    Introduction: 
    •    Brief history of autonomous vehicles. 
    •    The rise of major players: Highlighting Cruise and Uber X. 
    2.    Cruise: A Cautious Approach: 
    •    Overview of Cruise’s strategy. 
    •    The significance of public apologies and halting operations: What went wrong? 
    •    Lessons learned: The importance of responsibility in innovation. 
    3.    Uber X: Bold Moves Forward: 
    •    An overview of Uber X’s autonomous journey. 
    •    The risks and rewards of being at the forefront. 
    •    Case studies: Successful launches and the power of “In Your Face” marketing. 
    4.    Comparative Analysis: 
    •    Benefits and pitfalls of both strategies. 
    •    Public perception: How do consumers feel about each approach? 
    •    The role of media: How news headlines shape the narrative. 
    5.    The Road Ahead: Predictions and Considerations: 
    •    The future landscape of autonomous mobility. 
    •    How other companies can navigate between innovation and responsibility. 
    •    Addressing public concerns and ensuring safety. 
    6.    Conclusion: 
    •    The importance of striking a balance between rapid innovation and ethical considerations. 

Event Venue & Nearby Stays

Grand Hotel Santa Lucia, Via Partenope 46, 80121 Napoli, Napoli, Italy