About this Event
The topic
Only 5% of your B2B buying audience is in-market at any one time. Yet most B2B marketing departments concentrate all their efforts on this small pool to generate immediate sales leads.
But there’s a growing shift towards B2B brand activity to prime the future 95%.
This event pits the always-on benefits of brand-building against the one-hit wonders of lead generation, exploring the research, stats and case studies to prove the commercial case to your CFO for a shift in your marketing mix.
The format
DMA West and Wales and Proctor and Stevenson are hosting a series of quarterly forums to entice marketing folk out of their home offices and back into a face-to-face knowledge sharing and networking environment.
This is the first talk in the series and will start at 4pm and conclude at 5.30pm, followed by drinks and networking. Each free of charge event will focus on a hot industry topic and comprise a guest speaker, panel discussion and debate.
Open to DMA members, non-members, academics and students, the series of events aims to bring together the wider marketing community in the West and Wales region.
Event Venue & Nearby Stays
Proctor + Stevenson, The Old Printworks, Bristol, United Kingdom
GBP 0.00