Family friendly, over 350 artists, entertainment including the Dragon show, DJ and cage dancers : also includes the Shittest Tattoo Competition, Best Tattoo competitions (including best ex tattoo and best matching tattoos). Free tattoo options, free massages, Photo Booth, kids art corner - and world class talent, in demand artists and new talent making serious waves.
“ Tattoos are no longer symbols of rebellion, criminal activities, or hyper-masculinity. In 2025, tattoos are self-expression, artistry on your own body, and are embraced by all walks of life.
In fact, 30% of Australians have at least one tattoo, a leap from 20% five years ago. It’s not a practice reserved for subcultures; they’re a pillar of modern self-expression for people of every generation. They’ve always been about self-expression, but Gen Z are leading the charge, turning tattoos from damning acts of rebellion into everyday fashions and an entire lifestyle”.
Almost 1 in 3 Australians now have at least one tattoo, and for 18–35 year-olds it’s closer to 1 in 2.
Fastest-growing styles: fine line, micro-realism, sticker sleeves, black & grey realism, and neo-Japanese
Gen Z is driving demand for small curated pieces, hand-poked styles, and tech aesthetic tattoos (cyber sigilism)
Event Venue & Nearby Stays
Melbourne Convention and Exhibition Centre (MCEC), 1 Convention Centre Pl, South Wharf VIC 3006, Australia, Melbourne
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