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Deals with the final ,ongoing stage of running your own fashion brand, focusing on marketing, understanding demographics & content building.The final workshop in our series of four, deals with the final and ongoing stage of running your own fashion brand, focussing on marketing, demography, psychography, content building, content management, influencers and brand behaviour.
Participants will enjoy a fun, informative workshop covering real-life case studies of Australian brands and their hints, tips and methods of quality promotion and brand management techniques.
Participants will learn how to:
• Invent, research and develop their own brand bible
• Learn about branding (and re-branding) success stories as well as some unfortunate marketing mistakes to be avoided.
• Q & A with Caz Caparas McCormack, Marketing Director of Varga Girl.
• Hands on research exercise in identifying suitable influencers and cultural representatives whom may be brand appropriate for your ideal clothing line.
Participants are given an illustrated worksheet / cheat sheet covering all content and recapping for their own reference, as well as a contact list for local production houses, fabric wholesalers and useful contacts.
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Event Venue & Nearby Stays
WA Museum Boola Bardip, Perth Cultural Centre, James Street, Perth, Australia
Tickets
AUD 70 to AUD 80