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Good wayfinding enables confidence in where you’ve been, where you are, and where you’re going. Wayfinding is often the first touch point encountered within a space and, when done well, creates stress-free, seamless spatial experiences. Many built environments are becoming more complex in response to urban population growth. Building designs and streetscapes are growing and evolving in response to larger volumes of users, better amenity and reallocation of space to enable more efficient and ecologically friendly mobility choices.In response, how we navigate efficiently through cities, stations, buildings, and airports has become increasingly nuanced. The needs and wants of people using public places drive their behaviour, decision making and navigation strategies. Gain insight and useful tools for creating wayfinding design systems that respond to a variety of abilities, needs, and desires, and reflect on how this affects the quality of user experiences.
Who is the workshop for?
This workshop is suited to anyone who is interested in wayfinding, and how this intersects with human behaviour, graphic design, product design and the built environment. You will get the most out of this workshop if you are new to, or interested in, learning more about wayfinding.
What will you learn?
Wayfinding is a specialist design discipline that balances evidence-based best practice with strategic problem solving. We have designed the workshop in two parts – theory and practice – where you will learn the basics of wayfinding, and then using a series of design methods, apply what you’ve learnt.
Learn tips and tools for:
An introduction to wayfinding best practice
Responding to a context-specific design
Following a design process tailored to wayfinding
Applying universal design principles
Further reading and resources
What to bring with you?
Please bring a warm smile and willingness to participate – we believe in learning by doing. The second half of the workshop will involve a short walkabout through level access public realm. If you have any specific access requirements, please let one of our facilitators know on sign-up. As we will be outside, dress for the weather!
ABOUT THE FACILITATORS
Simone Speet
Simone specialises in digital and static wayfinding signage for the built environment, with a strong focus on design systems, legibility and information hierarchy. With over 10 years in the field, she has experience across a range of sectors such as transport, healthcare, urban realm, hospitality, government, museums, stadiums and retail.
Her key skills lie in designing integrated wayfinding and brand experiences across digital and built environments with an emphasis on in-depth customer testing and parallel stakeholder engagement.
Simone has led and delivered several large-scale customer-centered design projects over the last five years, including Flinders Street Station Redevelopment (Melbourne), Sydney International Airport, and Monash Children’s Hospital (Melbourne). She is currently working on the delivery of wayfinding systems for Auckland International Airport, the redevelopment of Auckland’s waterfront as part of the Downtown Programme, and the City Rail Link.
Eden Short
Trained in graphic design, Eden is a maker interested in connecting people and places. Using design she creates seamless experiences through wayfinding and visual storytelling. She has presented her work internationally on the topic of strategies when working closely with internal hospital teams on wayfinding problems. The findings presented focused on the complexities of managing scope, building towards a vision, and using design-led approaches to help stakeholders gain buy-in within their organisations for continued investment.
Eden believes well considered wayfinding is integral to great user experiences. Through robust human-centred design processes she works to ensure solutions are elegant, fit for purpose, and ultimately functional for those who need them most. In Tāmaki Makaurau she is currently working on wayfinding for the City Rail Link, and a multi-modal wayfinding strategy for the Downtown Programme.
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Event Venue & Nearby Stays
101 Pakenham Street West, Auckland Central, Auckland 1010, New Zealand, Auckland, New Zealand
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