About this Event
Understanding your ideal customer is crucial to the success of your business. After all, how can you market to attract them if you're not clear on who they are?
In this workshop, we’ll help you define your target audience, discover where to find them, and most importantly, learn how to attract them to your business. We’ll also explore ome essential marketing principles, including the customer journey, showing you how to guide your audience from 'stranger' to loyal customer.
While consumer behaviour can be complex, gaining insight into it allows you to implement strategies that align with the various ways people shop and make decisions.
Finally, we’ll tie everything together into a plan of action—not a dusty strategy to sit on a shelf, but a simple, actionable roadmap that you can start using right away to see impact!
Key topics that will be explored
- Discovering who your ideal clients are and how to find them
- Establishing how you as a business attract your ideal clients
- Understanding the customer journey
- Consumer behaviour
- Creating a plan of action for your marketing
Who is it for?
This workshop is tailored for Shropshire-based businesses seeking to identify their ideal customers and create an actionable marketing plan to attract and engage them effectively.
Your workshop leaders:
Zebra PR specialises in marketing and business growth, taking a straightforward, black and white approach to deliver clear, strategic services, plans, advice, and reporting. We like to think creatively, aiming high, and turning ideas into action—not just discussions that get forgotten. We work hard with you to drive growth and have fun along the way! Our ‘foundations first’ philosophy ensures that every business we partner with establishes a strong understanding of their core values, messaging, target audience, and brand personality. This solid groundwork allows marketing opportunities to succeed effectively.
FAQs - Important information about your booking
Q: Is this event free?
A: Yes, this event is FREE for businesses based in the Shropshire Council area.
Q: What if I can't attend?
A: If you are unable to attend, we kindly request 48 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place. (Due to limited resources we are unable to do this for you)
Q: What if I am based outside of Shropshire and want to attend?
A: If you are based outside of the Shropshire area and wish to attend, please contact the Shropshire Growth Hub via the event listing. They will provide you with further assistance and guidance. (Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding)
Q: Is there parking available?
A: Yes, there islimited parking at the venue.
Q: What if I register but don't attend on the day without notifying event organisers?
A. Failure to attend without prior notification may result in declined bookings for future events. Thank you for your understanding.
The Boring Bit
Data Protection
Details that you provide us with on booking will only be used in connection with this event offered by Marches Growth Hub (the data controller) and its partners, which include the Department for Business and Trade (DBT) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Marches Growth Hub – Shropshire on [email protected]
Terms and Conditions of Booking
This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.
We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)
Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.
Event Venue & Nearby Stays
Enterprise House Bishops Castle, Station Street, Bishops Castle, 22 Station Street, Bishop's Castle, United Kingdom
GBP 0.00