Art of the Audience

From this workshop, presented by Brian Thibodeau and Zach Keirnbrink, co-Chief Creative Officers of Moden Agency, you’ll gain a clear understanding of how to speak directly to your audience and address the obstacles between them and your brand. You’ll walk away with a project brief template, a brand manifesto, and an elevator pitch that will help you craft strong website messaging, social content, and calls-to-action. Plus, you’ll be able to use this content to generate more targeted, effective prompts with AI tools like ChatGPT for sharper, more impactful results.

Moden Agency, led by Brian Thibodeau and Zach Keirnbrink, specializes in creative campaigns, brand identity, and package design for CPG and D2C brands in the home lifestyle sector. With experience working on some of the world’s most famous brands, we create authentic, resonant stories that connect deeply with audiences, ensuring your brand becomes an essential part of consumers’ lives.

Event Venue & Nearby Stays

COhatch Carmel, 38 West Main Street, Carmel, United States