About this Event
Elevate & Execute: A Blueprint Series for Small Business Owners
Ready to take your business from vision to execution? Meet Your Host: Crystal Sheppard
The Blueprint Series is a 5-week, in-person business development program designed for small business owners and startups looking to master operational excellence, build strong teams, enhance customer service, and market their brands effectively.
Why Join?
✅ Master Operational Excellence – Streamline workflows, optimize efficiency, and scale your business with ease.
✅ Deliver Exceptional Customer Service – Build loyalty, increase retention, and create a five-star customer experience.
✅ Develop Strong Leadership & Team-Building Skills – Learn how to delegate, motivate, and manage a high-performing team.
✅ Enhance Soft Skills for Business Growth – Strengthen your communication, negotiation, and problem-solving skills.
✅ Build a Powerful Marketing Strategy – Attract and retain ideal clients with branding, content marketing, and social media strategies.
No More Zoom! This is an immersive, in-person experience where real business transformation happens.
Meet Your Host:
Crystal Sheppard is a proven entrepreneur, business strategist, and CEO of Kinks and Curls Natural Hair Boutique. As a Best of Gwinnett Award Winner and recognized Top Retail Store and Salon in Gwinnett, she has successfully scaled her business into a thriving hub for education, customer experience, and brand excellence.
With expertise in business operations, branding, and leadership, Crystal is passionate about helping small business owners move from hustle mode to CEO-level execution.
Join her for The Blueprint Series, where she’ll share her journey and real-world strategies to help you scale, streamline, and build a profitable, lasting business.
Agenda
🕑: 05:00 PM - 07:00 PM
Week 1: April 6th – CEO Mindset & Business Foundations
Info: Welcome & Program Overview Shifting from Hustle to CEO-Level Execution Understanding Your Business Vision, Mission & Values
Surviving & Thriving: Lessons from Starting & Scaling a Business. The Power of Innovation & Community in Business Growth
🕑: 05:00 PM - 07:00 PM
Week 2: April 13 – Operational Excellence & Business Systems
Info: Running Your Business Like a Well-Oiled Machine
Creating Systems & SOPs to Scale with Ease
Leveraging Technology & Automation to Increase Efficiency
Time Management & Productivity Hacks for Entrepreneurs
Real Talk: Why some businesses struggle with Operations & How to Fix It
🕑: 05:00 PM - 07:00 PM
Week 3: April 20th – Marketing, Branding & Customer Experience
Info: Building a Standout Brand That Attracts & Retains Customers
The Art of Storytelling: Connecting with Your Audience
Social Media, Email Marketing & Digital Presence Strategies
Customer Experience: The Key to Repeat Business & Referrals
How Kinks and Curls Became an Award-Winning Retail & Salon Space
🕑: 05:00 PM - 07:00 PM
Week 4: April 27th -Execution, Expansion & Innovation
Info: Embracing Technology for Growth- How automation & AI can scale your business Diversifying Revenue Streams – Expanding your income beyond your core offers. Retail & Service Business Optimization Maximizing profit & efficiency in your business. Understanding Data & Metrics – Making smart business decisions with insights Action Plan: Implement 2-3 innovations that will take your business to the next level
🕑: 05:00 PM - 07:00 PM
Week 5: May 4th The Money Game – Financial Growth & Sustainability
Info: Money Mindset & Financial Confidence – Overcoming fear & taking control of your finances
Understanding Business Finances – Profit margins, pricing, and cash flow
Funding & Capital for Small Businesses – Grants, loans, and financial resources
Sustainable Business Growth – Smart budgeting & reinvesting for long-term success
Action Plan: Develop a financial strategy for long-term business health
Event Venue & Nearby Stays
Kinks and Curls Natural Hair Boutique, 3157 Sugarloaf Parkway, Lawrenceville, United States
USD 86.79 to USD 284.73
