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Applause is great, but the arts need ROI too! How does Music Theatre Wichita use data-driven storytelling to go beyond traditional metrics?Applause is great, but the arts need ROI too!
Marketing & Communications Manager Marco Benitez explores how Music Theatre Wichita uses data-driven storytelling to move beyond traditional metrics and measure the true impact of their marketing efforts. Through compelling case studies, discover how MTW transform numbers into captivating narratives that resonate with audiences, amplify engagement, and ultimately drive results. Join the journey from applause to ROI and see how data can unlock the magic of storytelling in the arts!
About Our Speaker: Born in the Bay area of California, but raised in the Midwest, Marco’s home will always be Kansas. He is a graduate of Wichita State University’s Elliott School of Communication and he completed a Master’s Degree in Business from Emporia State University. Marco has a passion for theatre and performing. He performed on stage from the ages of 11-19 where he then took his talents from the stage to performing behind a microphone. Before coming to Music Theatre Wichita, Marco hosted the afternoon-drive, night, and weekend shows on KZCH Channel 963. He is thrilled to return to the theatre, and is excited to share the vibrant art crafted by Music Theatre Wichita.
This monthly meeting will take place in person from 11:30 am to 1 pm, Wednesday, May 1 at Larkspur Bistro, 904 E. Douglas Ave., 67202.
Ticket price includes buffet lunch and water, coffee or tea.
RSVP by noon on Tuesday, April 30, to save $5!
-Advance tickets: WPC members $20; Non-Members $25
-Walk-ins: WPC members $25; Non-Members $30
-Students are always $10 Please note: if you register to pay at the door, you will be invoiced if you do not attend.
Your purchase helps to fund WPC’s scholarship fund. You may donate additionally via Eventbrite when you register for the meeting, or donate at wichitaprofessionalcommunicators.com/donate .
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WPC monthly meetings and annual fundraisers support a scholarship fund for Wichita-area students pursuing a career in communications. So come network, be inspired by guest speakers, and help a future communication colleague in the process!
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Event Venue & Nearby Stays
904 E Douglas Ave,Wichita,67202,US, United States
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