APEX 2025: The Aputure Experience

With so much going on, we decided to expand our footprint to Vu Studios. APEX: The Aputure Experience at Vu Studios in Las Vegas, NV takes place at the same time as NAB 2025 from Sunday-Tuesday, April 6-8, just minutes from the Vegas Strip.

At APEX, eventgoers will explore virtual production techniques with industry leaders, demo Aputure fixtures with our lighting experts, and network with our extensive community of creatives. Each day is made up of open demos, multiple talks, and a headlining workshop.

Our annual Super Secret Film Dinner returns on Monday, April 7 (Day 2), and attendees will get an exclusive preview of the latest Aputure innovations for filmmakers and hear from Ted Sim, President of Aputure, directly about the evolution of the Aputure brand.

We’re pleased to be offering FREE transportation between Vu Studios and NAB (LVCC) for guests and attendees who have signed up for APEX. Complimentary shuttle services will be picking up every 30 minutes on the hour at the Silver Lot outside of the North Hall at the Las Vegas Convention Services.

Shuttle service schedule:

• Sunday, April 6th 12pm – 8pm
• Monday, April 7th 12pm – 8:30pm
• Tuesday, April 8th 2pm – 6:30pm

BONUS: We will be providing additional drop-offs to those guests who would like to attend the B&H party at Marquee (Note that drop-offs will be next door at Aria Hotel due to the size of the busses and space at The Cosmopolitan round about.)

Kick off NAB 2025 with an exploration of revolutionary lighting technology, innovative new control methods and a hands-on workshop from virtual production master Craig Keif, ASC.

• New Workflows with Sidus Link Pro with Ben Dynice
• Mastering the Aputure STORM XT52 with Mitch Gross
• Filmmaking and Social Media: The Downfall of Gatekeeping with DeCon

Presented by American Cinematographer Magazine

As one of the earliest adopters of virtual production, Craig Kief, ASC will demonstrate approaches to realistically shooting live actors in a volume environment as it transitions from day to night. See how Aputure lighting is well equipped to enhance any virtual production show.

Join us for a one-night-only VIP experience where top integrators, dealers, and their important clients come together to explore the future of lighting in an intimate and engaging setting.

Hosted at Vū Studios, Las Vegas, this exclusive event is designed to foster meaningful connections between industry leaders, creating an opportunity to network, share insights, and discover new opportunities.

✅ Elite Networking: Connect with top professionals in the industry.

✅ Insider Insights: Get a glimpse into the latest innovations shaping the future of lighting.

✅ Curated Experience: Enjoy an evening of conversation, great food, and drinks in an exclusive setting.

• RSVP Required: Secure your spot early, as space is limited.
• Bring Your VIPs: As an invited guest, you may bring up to 2 VIP clients attending the show.
• Wristbands for Entry: Pick up your event wristbands at our booth before the event – we will not distribute them at the door.

💡 Not sure who your VIPs will be yet? No problem! Simply RSVP for yourself, and you can collect wristbands for your guests at the booth once you confirm them.

Due to the exclusive nature of this event, space is limited to 100 industry guests. If registrations fill up, a waitlist will be available, and select attendees will be notified if spots open up.

🔗 Reserve Your Spot Now: https://aputure.com/EN-US/pages/super-secret-vip-dinner-2025-waitlist

APEX continues with a focus on wedding videography, broadcast lighting, and a virtual production demonstration for mid and lower-budget projects with cinematographer Matt Ryan.

• How to be Everything, Everywhere All At Once: Wedding Videography with Justin Porter
• Spectrum and Skin Tones with Jon Miller
• The New Fundamentals of Color Science with Tim Kang

Matt Ryan is dedicated to exploring ways to make virtual production accessible to mid-level and lower budget projects. Using 2D, pre-rendered environments and Aputure's new product line optimized for image-based lighting, Matt will shoot a short narrative scene using a single set and vehicle to illustrate a car process driving through the jungle.

Our main event is back and better than ever. This year, Aputure President Ted Sim will discuss “The Aputure Ecosystem" and ground-breaking solutions to traditional lighting challenges like rendering color, lighting skin tones, light shaping, and control.

The final day of APEX dives deep into color and its relationship with modern lighting and camera technology.

• Level Up Your Color with Tim Kang
• Features vs. Benefits: Practical Applications of BLAIR for Gaffers with Tyler Trepod
• Interviews On the Go: Lighting News and Documentary with Jon Miller
• And more to be announced…

Info: As one of the earliest adopters of virtual production, Craig Kief, ASC will demonstrate approaches to realistically shooting live actors in a volume environment as it transitions from day to night. See how Aputure lighting is well equipped to enhance any virtual production show.

Info: Matt Ryan is dedicated to exploring ways to make virtual production accessible to mid-level and lower budget projects. Using 2D, pre-rendered environments and Aputure's new product line optimized for image-based lighting, Matt will shoot a short narrative scene using a single set and vehicle to illustrate a car process driving through the jungle.

Info: Come join Denver-based Gaffer, Tyler Trepod, as he discusses the latest advancement in color science for LED fixtures: Aputure's BLAIR and BLAIR-GC light engines. Tyler's expertise in cataloguing the data from his findings and applying the data to real-time scenarios on set illustrate the impact of advancing tech, and how the film lighting community not only discusses color theory, but engages theory into practice.

Event Venue & Nearby Stays

Vū Las Vegas, 901 Grier Drive, Las Vegas, United States