Annual B2B Marketing Chief Congress 2025

With the changes in the external market, the company's products are facing iteration, and the business model is also changing. For marketers, the original way of playing has become out of control and even facing the pressure of survival, constantly exploring new marketing models, or thinking about how to make the marketing path shorter. New technologies, new skills, and new models will accelerate in 2024, and MARKETERS will still become more and more involuted under layers of pressure, which has also accelerated the change in the perception of market segments!

From resource-based marketing to technology-based marketing, from value positioning to ecological proposition, from long-termism to new marketing, from top-down centralized brand management to distributed brand reach of team and individual IP, we refresh our cognition and improve our ability to adapt to the market in active competition! In 2024, we will actively compete, or fast-accurate-ruthless, or refuse-rely on-want, and 2025CC will discuss the competition belonging to the B2B marketers!

CC2025话题要点：

• AI能力：小数据如何拥抱Al的机遇
• 品牌力：新竞争环境下的品牌三力——质量、销量、声量
• 转化力：content x traffic; 私域X公域
• 产品力：定价、运营、竞争、定位
• 数智科技：Martech、CDP、AI
• 生态：产品>渠道>联盟>跨界
• 协同：技术vs流程
• 战略：CMO2025的必修课
• IP化：短视频、直播、IP
• 出海：出海的成功因素
• 展会：如何在线下展会挖掘新的玩法?
• KPI：2025年的KPI如何制定?
• 数据安全：风控和治理
• ESG：绿色、可持续
• 职场：B2B 营销者自我修行和提升
• 投放：新媒体、SEO/SEM、ROI

More Topics / 更多精彩演讲话题

• How the future of marketing is collaboration with Generative AI / 营销人员与机器：营销的未来如何与生成式人工智能合作
• How AI tools can improve marketing ROI / AI工具如何提高市场部KPI
• How AI matches up in your content marketing strategy / 制药行业的新AI时代的数字化之路
• From Local to Global: How Brands Go Global from Scratch / 从本地到全球：品牌出海如何从零开始
• From external ecological cooperation to internal cross-departmental and cross-regional win-win results / 从外部生态合作，到内部跨部门跨区域的共赢
• How to move the enterprise towards a place where ABM becomes a deep-rooted core competency / 如何让企业走向一个让 ABM 成为根深蒂固的核心竞争力的地方
• How to put marketing first and put customers in the focus of digital marketing / 如何以营销为先，让客户成为数字营销的焦点
• The market is down, looking for brand awareness growth and business transformation in market segments / 大市场下行，寻找细分市场的品牌认知增长与业务转化
• Overseas marketing: how to effectively communicate and acquire customers on social media platforms such as LinkedIn and other social media platforms / 出海营销：如何在LinkedIn、等社交媒体平台上有效地进行传播和获客
• How B2B companies can acquire customers through public e-commerce platforms and private domain mini programs, and achieve performance growth in a closed loop / 营销创新：B2B企业如何通过公域电商平台和私域小程序获客、且闭环完成业绩增长

Event website:https:/cc.consignindex.com/

Contacts

Mac Tsu

Phone:+86(21)5631 3008

Email:[email protected]

About us

Start in 2011, we organize high-end offline B2B marketer events on annual basis, attracting 400+Marketing Opinion Leaders speakers and 1,000+ Marketers to participate. Epic event - Annual B2BMarketing Chief Congress is hosted in every January to showcase key trends and best practices of b2bmarketing, communication, branding and PR. It is a threes day event. There are over 8,000 b2b markerssubscribed to the event update and it keeps growing.

Event Venue & Nearby Stays

上海市, China