About this Event
Design is traditionally thought of as part of a creative team – the artists and art directors who create branding elements like logos and print advertisements. But it turns out that the importance of design goes beyond the art department and the creative team. Design thinking has been identified as a competitive advantage among businesses.
Design thinking is: “A structured, human-centered approach to innovation which seeks to generate solutions that align user’s desires and needs with business value generation.”
Design thinking helps businesses better identify, understand, and address the problems that plague businesses and their customers. It values solutions over processes and creativity and innovation over traditions.
Some practical benefits of design thinking in business strategy.
• Create innovative solutions
• Expands design thinkers’ knowledge.
• Foresees new problems.
• Prioritizes the clients’ needs.
• Tackles “wicked problems.”
Dr. Abeer Naajem AlRasbi
Founder and CEO of LEAD - Training and Consultation
Dr. Abeer Naajem AlRasbi is a Leadership Development Expert, Personal and Career Growth Trainer/ Coach and Motivational Speaker.
She holds a postgraduate Master’s in Quality Management & a PhD in Education Leadership. Having more than 15 years’ experience in Higher Education Institutions proficient in Leadership, Management, Entrepreneurship, Personal and Professional Growth.
Her aim is to help and support individual in early/middle career path to find their "Why", blossom their lives and career. Also, support corporates and government entities to discover the hidden potential of their team to reach the highest leadership/team harmony and productivity. This is through coaching, training, masterminds, and motivational speaking.
Dr. Fatima Beena
Faculty Business & Law, De Montfort University Dubai
Dr. Fatima is a recipient of “Amity Young Researcher Award” and “Best Woman Performer in Academic Leadership Award (Overseas)”, Dr. Fatima Beena is an experienced academician with over 18 years of demonstrated history of research and teaching in diverse international environment. She is currently working as a faculty De Montfort University Dubai. She was previously associated with American College of Dubai as Associate Professor and Dean, School of Business. She is strongly committed to creating an engaging, effective and interactive learning environment that fosters continuous development of the learners. She is a strong education professional with short course in Behavioral Finance, Digital Marketing, Strategy & Leadership for Duke University, University of Michigan and University of Illinois.
She has presented various research work at the prestigious national and international conferences. As a passionate trainer and speaker, Dr. Fatima addresses at several seminars, conducts training workshops for middle level and top-level managers and delivers talk on contemporary topics in marketing, branding and consumer psychology. She also sits in the editorial board of International Journal of Management and Advisory Board Member of Emerging Business and Economic Trends (EBET) Shaheed Benazir Bhutto University, Pakistan
She also is the Founder Director of a Section 25 Company (Not for Profit Organization), Social Research & Human Development Foundation. Dr Fatima is also engaged with a lot of social welfare organizations actively working for female foeticide, beat diabetes, breast cancer awareness, child education and homeless old age and elderly people. She is an active volunteer of Robinhood Army. She spearheaded the CSR campaign of Amity University Lucknow campus in adoption of five villages.
Dr. Fatima has operational experience in incubators, research labs, government research projects, private-sector startups, program creation and management at various industrial and academic levels. She is in a process of registering her new venture UPken Educations. This will focus on upskilling of students and professionals at various levels.
Event Venue & Nearby Stays
voco Dubai, Plot 49 Sheikh Zayed Road, Dubai, United Arab Emirates