AMA West Michigan April Luncheon: Dr. Sandra Upton

Tue Apr 08 2025 at 11:30 am to 01:00 pm UTC-04:00

L. William Seidman Center | Grand Rapids

American Marketing Association of West Michigan
Publisher/HostAmerican Marketing Association of West Michigan
AMA West Michigan April Luncheon: Dr. Sandra Upton
Advertisement
Making DEI Last: Practical Strategies for the World of Marketing
About this Event

Description:

This presentation will help participants understand the critical role marketers have in moving the diversity, equity and inclusions work forward -- both internally and externally. They will understand that diversity, equity and inclusion are about change management and how they can help facilitate changes that are sustantive and sustainable.


Key Takeaways

In addition to a free copy of Dr. Upton's book, Make It Last: A Roadmap and Practical Strategies for How to Do DEI Work, with the opportunity to get your copy signed, attendees will:

  1. Understand their role as marketers in the DEI work.

2. Learn how DEI, Change Management and Marketing are connected.

3. Learn practical strategies for effectively integrating DEI into their work.


BIO

Dr. Sandra Upton is Founder and Chief Inclusion + Change Management Strategist with Upton Consulting Group (UCG), an innovative team of strategists who collaborate with professionals and organizations around the globe. Using a research-based change management framework and culturally intelligent strategies, UCG supports organization’s efforts to create behaviors and systems that support inclusive work environments.

Prior to launching UCG, Dr. Upton was Vice President, Global Diversity Practice with the Cultural Intelligence Center and was responsible for providing strategic leadership and expertise on diversity, equity, and inclusion (DEI) matters for numerous Fortune 500 companies and Ivy-League institutions across the world.

Through her consulting she has worked with organizations such as Amway, Corewell Health, SpartanNash, Starbucks, JR Automation, Padnos, Kohls, McDonalds, Perrigo, Saks Fifth Avenue, Willis Towers Watson, Harvard University, Stanford University, MIT, and University of Michigan, just to name a few. In summary, she has thirty years of experience consulting, coaching, and training with businesses, educational institutions, governmental agencies, and non-profits.

Dr. Upton is the author of the book “Make It Last: A Roadmap and Practical Strategies for How to Do DEI Work.” As a regular speaker, she has been featured in Forbes magazine and on several podcasts across the globe. In 2023, she was selected as one of Crain’s Grand Rapids Business’ Notable Leaders in DEI. In 2024 she was the recipient of the inaugural Dr. Rhae-Ann Booker Inclusive Excellence Award by the Grand Rapids Chamber of Commerce and University of Michigan – Health West. Most significant, she is the proud wife of Robert Upton Jr. They have two amazing adult children, Alexis Atkins and Devin Upton.

More information on UCG can be found at www.uptonconsultinggroup.com.



Ticket Prices through noon, Wednesday April 2:

  • Member - $35
  • Future Member- $45
  • Prices increase by $5 after 12pm on April 2.

*As a member, please use the discounted link found in the members-only email invite, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $169/year. https://ama.org/join


For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.


REFUND POLICY

  • Up to 7 days before the event: Full refund no questions asked
  • 7 days or less until the event: no refunds or transferrence (includes getting sick, positive COVID test, poor weather, etc.)
  • Death or serious illness (hospitalization, etc.): full refund with no advanced notice

Agenda

🕑: 11:30 AM - 01:00 PM
Lunch and Presentation
Advertisement

Event Venue & Nearby Stays

L. William Seidman Center, 50 Front Avenue Southwest, Grand Rapids, United States

Tickets

USD 49.87 to USD 55.20

Sharing is Caring:

More Events in Grand Rapids

Pouya at The Intersection
Mon, 07 Apr, 2025 at 08:00 pm Pouya at The Intersection

The Intersection

Pouya, Cursed, Freddie Dredd in Grand Rapids
Mon, 07 Apr, 2025 at 08:00 pm Pouya, Cursed, Freddie Dredd in Grand Rapids

The Intersection

Pouya, Cursed, Freddie Dredd in East Grand Rapids
Mon, 07 Apr, 2025 at 08:00 pm Pouya, Cursed, Freddie Dredd in East Grand Rapids

Intersection

Cursed, Freddie Dredd, Pouya in East Grand Rapids
Mon, 07 Apr, 2025 at 08:00 pm Cursed, Freddie Dredd, Pouya in East Grand Rapids

Intersection

BassBin 4.7.25:: Joe Moon, Juan Trevino, Joel Oliver
Mon, 07 Apr, 2025 at 09:00 pm BassBin 4.7.25:: Joe Moon, Juan Trevino, Joel Oliver

1437 Wealthy St SE, Grand Rapids, MI, United States, Michigan 49506

Pouya with Freddie Dredd, Cursed
Tue, 08 Apr, 2025 at 12:00 am Pouya with Freddie Dredd, Cursed

The Intersection

Teen Master Builder Challenge
Tue, 08 Apr, 2025 at 05:30 pm Teen Master Builder Challenge

2927 Breton Road SE, Grand Rapids, MI, United States, Michigan 49512

Masterclass : Royal Icing 101 (for Cookie Decorating)
Tue, 08 Apr, 2025 at 05:30 pm Masterclass : Royal Icing 101 (for Cookie Decorating)

Alma Mia

Progressive Dinner Tour
Tue, 08 Apr, 2025 at 06:00 pm Progressive Dinner Tour

Donkey - Taqueria

Chants for Peace Kirtan
Tue, 08 Apr, 2025 at 06:00 pm Chants for Peace Kirtan

Sacred Springs (Grand Rapids, MI)

Brother Ali
Tue, 08 Apr, 2025 at 07:00 pm Brother Ali

The Stache at The Intersection

G-Eazy
Tue, 08 Apr, 2025 at 07:00 pm G-Eazy

GLC Live at 20 Monroe

Grand Rapids is Happening!

Never miss your favorite happenings again!

Explore Grand Rapids Events