About this Event
Join us for our next marketing roundtable discussion over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.
The topic for 5/15/24:
Personalization in Marketing
Learn how personalization and AI can help savvy marketers better understand their audience, inform creative messaging, and create targeted media campaigns. Marketers who attend this session will come away with a better understanding of the vast amounts of data on user behavior, demographics, andpreferences that can be used to create personalized ad experiences for individual users to help drive brand strategies and campaign success.
Roundtable discussion led by:
Marisa Allen,Account Executive,
As an accomplished researcher, brand, and product marketer, Marisa has defined and implemented go-to-market strategies and highly targeted media campaigns for Pittsburgh's top agencies and their clients.Marisa has her fingers on the pulse of the latest industry trends, making her an instrumental player in helping brands identify and understand their audience and deliver them across highly targeted digital and magazine solutions.She has been on the board of the Media Association of Pittsburgh since January 2019 as the VP of Education before becoming President for the 2021 - 2022 term.Marisa lives in Lawrenceville with her husband, daughter, and their two cats - Homer and Hadley. She enjoys cooking, gardening, and making craft cocktails. She earned her Bachelor of Business Administration at The University of Pittsburgh.
Event Venue & Nearby Stays
COhatch Shadyside, 5428 Walnut Street, Pittsburgh, United States
USD 0.00