AMA CLT: May Lunch + Learn

Heard all of the hype but overwhelmed on how to actually get started? This presentation will be led by Jessica Hreha, an early genAI adopter and trailblazer who founded VMware’s Marketing AI Council that led to broad-scale AI literacy and adoption in a global marketing team of over 750 marketers. Now at Jasper as Head of Marketing AI Strategy & Transformation, Jessica will unpack her inspiring journey from initiating genAI pilot programs to witnessing AI adoption on a global scale. Get the essential steps you can take today to spark a technological evolution within your own organization.

During this session, you'll gain actionable takeaways, including how to:

1. Craft Your GenAI Launchpad: Strategies to take your organization's first decisive steps towards AI experimentation with confidence, inclusivity, and clarity of purpose.
2. Build Governance, Training, and Execution: Learn the significance of creating functional AI policies, guidelines, and literacy programs—key components that foster responsible use of AI in marketing.
3. Measure Success and Scale: From assessment to advocacy; discover how to document impact, drive ROI, and champion AI integration within and across business units.

Additionally, experience an exclusive live demo showcasing how Jasper's nuanced capabilities go beyond ChatGPT to meet the specific needs of modern marketing use cases.

Prepare to leave armed with the knowledge and motivation to weave AI into your day-to-day marketing efforts, fostering a culture of innovation that resonates with your brand's voice and business priorities. There's a wide open leadership opportunity here for any career level. Give yourself the competitive edge that GenAI offers—to not only immerse yourself in the dialogue and experimentation, but to become an agent of action and change.

Jessica recently assumed the role of Head of Marketing AI Strategy & Transformation at Jasper, where she engages directly with clients to collaborate on developing and expanding genAI initiatives. Her focus is on fostering AI literacy and responsible adoption within marketing teams by identifying, building, and scaling use cases and programs. Through community outreach and client collaborations, Jessica empowers organizations to quickly upskill, realize value, and fully leverage the transformative power of genAI.

In early 2023 as Head of Global Demand Content Strategy at VMware, Jessica had the privilege of founding VMware’s Marketing AI Council, a cross-functional team dedicated to educating and empowering marketers to use genAI tools responsibly and effectively, ultimately scaling responsible AI literacy and adoption to over 750 global marketers.

Whether in content strategy, field marketing, or various other marketing functions, Jessica’s 20-year career is marked by her drive to challenge status quo and get epic sh*t done.

Jessica is proof that anyone, at any level, within an organization can step up and spark widespread change and transformation within an organization. Her mission is to champion other marketers to take action in this new AI era–it’s a wide open leadership opportunity for any career level to become an agent of action and change. Observers aren’t creating the future of work. Doers are.

Event Venue & Nearby Stays

Hygge Coworking, 933 Louise Avenue, Charlotte, United States