About this Event
Welcome to the Alphabet Bash! The Charlotte AMA invites you to join us for a night of networking, fun and a panel discussion from area agency leaders on the state of creativity and collaboration in 2023. Join local professionals in the communications, marketing, public relations and design industries as we network, collaborate and enjoy learning from each other while raising funds for the Dottie Rose foundation. Ticket price will support the funding of classes and scholarship to help girls learn how to code.
Program includes in person networking, fireside chat with local agency leaders and a mixology class for VIP attendees.
Program Topic: “The State of Creativity and Collaboration in 2023”
A conversation with John Mader, Vice President and Executive Director of Wray Ward, Melanie Pearl, Managing Director of Valtech (formerly Union Co) and Jaime Cardenas, CEO of AC&M
Creativity is the thread that connects all of us. The rise of the digital age has opened up new possibilities for creativity, customer experience, communication and collaboration. Join us as leaders from several local agencies discuss the following topics:
• The importance of interdisciplinary collaboration. The boundaries between different fields of knowledge are becoming increasingly blurred.
• How do creativity and a data driven world intersect to create omni-channel campaigns?
• The power of cultural diversity and how it’s more essential and important than ever.
• Balancing the demands of technology with the importance of creativity and collaboration.
This event is presented by AMA Charlotte in collaboration with CWIT, Charlotte PRSA, IABC and PDMA.
Our Speakers:
Our Moderator and Speakers:
Moderator: Dianne Chase, President of IABC and Senior Vice President, C4CS
An accomplished media, journalism and public relations professional with profound expertise in various communication disciplines, most notably crisis communication, Dianne is also an experienced issue and reputation management consultant, media trainer, presenter, and writer.
Melanie Pearl, VP of North America & Managing Director, Valtech (formerly Union)With over 15 years of experience in the digital marketing space and nine of those at Union, Melanie was an integral part of defining how we offer Client Services at the agency. Now, as the Managing Director of the Charlotte office and VP of North America at Union, she applies global learnings to our business while ensuring our culture and quality of work continues to shine through.
Jaime Cardenas, Co-Founder, CEO AC&M Group
Jaime has developed AC&M Group into a top leading U.S. multicultural marketing firm focused on Hispanics, soccer and digital marketing through great results & leadership.
John Mader, Vice President and Executive Director, Connections, Wray Ward
As the vice president and director of Connections , John oversees the agency’s public relations, content marketing, paid media and search marketing disciplines. As consumers and trade audiences continue to engage with brands in new ways — both online and off — John directs the creation of cohesive engagement strategies that span earned, owned, paid and shared media.
Event Schedule: VIP Networking: 5:00 to 5:30 pm
Networking: 5:30 to 6:00 pm
Program: 6:00 pm to 8:00 pm
Ticket Prices:
Member Association Price: $50
Non-Member Association Price: $60
VIP Price: $75 (includes exclusive networking and mixology class)
Event Venue & Nearby Stays
The Ruth by Beau Monde, 2122 Thrift Road, Charlotte, United States
USD 50.00 to USD 75.00