AI in Sales and Marketing: Transforming Customer Engagement

Sat Apr 26 2025 at 02:00 pm to 03:30 pm UTC-07:00

HanaHaus Newport Beach | Newport Beach

HanaHaus
Publisher/HostHanaHaus
AI in Sales and Marketing: Transforming Customer Engagement
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Join us for a dynamic exploration of AI's revolutionary impact on sales strategies and marketing campaigns
About this Event

Why Attend?

Discover how leading companies are deploying AI to revolutionize customer acquisition, engagement, and retention. From predictive analytics and personalization to conversational marketing and sales automation, learn what's working now and what's coming next in the rapidly evolving AI landscape.



What to Expect:

AI Sales Transformation: Explore how AI is redefining sales processes, lead scoring, and customer relationship management.

Marketing Revolution: See real examples of AI-powered content creation, campaign optimization, and personalization at scale.

ROI Metrics: Learn how to measure and maximize the return on your AI investments in sales and marketing.

Practical Implementation: Walk away with a roadmap for integrating AI into your existing sales and marketing stack.

Networking: Connect with local executives, marketers, salespeople, and technology innovators.



Featured Speakers

Tom Turicchi

Tom Turicchi brings over three decades of expertise in Marketing Research and New Product Development to Orange County AI’s panel discussion on AI in Sales and Marketing. As a former business owner, he has worked with organizations ranging from innovative startups in retail and robotics to international Fortune 500 companies including HP, Nissan USA, Nokia, and Ford Motors.

Tom's unique perspective stems from his multidisciplinary background, combining an undergraduate degree in mathematics with a doctorate in Music. This blend of analytical and creative thinking has informed his approach to market analysis and product innovation throughout his career.

His commitment to community leadership is demonstrated through service on various nonprofit boards, most recently as President of the Italian Cultural Society of Naples, Florida. Tom currently resides in Newport Beach with his wife Lee, where he is learning about the intersection of AI technology and marketing strategy. With experience spanning both traditional market research methodologies and emerging technologies, Tom is exploring how AI is reshaping marketing practices in today's rapidly evolving business environment

Lena Viktoria Frenzel

Our next speaker is someone who doesn’t just follow industry trends—she defines them. Lena Viktoria Frenzel has spent her career at the intersection of AI, marketing, and B2B growth strategy, working with some of the biggest names in tech—Google, Nike, YouTube, and Facebook. But what makes her stand out isn’t just her experience— it’s her results.

As the founder of Lucid Strategies, Lena has helped medtech and high-ticket B2B companies land high-value deals without relying on traditional advertising. She’s built a reputation for engineering revenue-first marketing strategies that cut through the noise and put businesses in front of the right decision-makers—without the guesswork.

Lena’s expertise isn’t theoretical. She’s helped companies scale with AI-driven lead generation, precision-targeted outreach, and sales acceleration strategies that don’t just generate interest—they close deals. Whether you’re looking to refine your marketing, optimize your pipeline, or future-proof your growth strategy, Lena’s insights will challenge the way you think about scaling a business.

Robb Fahrion

Robb Fahrion is the CEO of Flying V Group, a revenue generation agency based in Orange County, CA. Robb oversees all day-to-day activities within the organization. He is also an investor in early stage startups and enjoys participating as a strategic advisor for emerging founders. He is married to his lovely wife Alexandra and has an Australian Labradoodle named Sunny.

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Event Venue & Nearby Stays

HanaHaus Newport Beach, 3366 Via Lido, Newport Beach, United States

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