About this Event
AI GTM Orchestration: Accelerating Revenue with Zapier
This is the name that will appear on all completion certificates.
Participant Takeaways
By the end of the session, participants will:
Learn the foundational building blocks of AI-powered workflows:
- What Large Language Models (LLMs) do (e.g., ChatGPT, Claude)
- How automation works (Zapier Zaps)
- When and why to use AI Orchestration platforms
- What makes AI Agents unique — and powerful — in marketing workflows
Understand the difference between:
- LLMs (intelligent content)
- Automations (triggered workflows)
- Orchestration (coordinated systems)
- AI Agents (autonomous decision-makers)
Build and deploy:
- At least one AI Agent
- At least one agentic GTM workflow
Leave with a working prototype and a repeatable framework for transforming slow, manual marketing processes into fast, AI-driven systems.Be equipped to lead or collaborate on AI initiatives across RevOps, campaign ops, content workflows, CRM enrichment, and more.
This course isn’t just about theory — it’s about building your first real AI teammates.
Target Audience: Marketing Teams at Every Level
This course is built for entire marketing teams, from hands-on builders to strategic leaders:
- Marketing Managers — Automate campaign ops, lead follow-up, and content workflows.
- Marketing Ops & RevOps Specialists — Orchestrate lead flow, scoring, alerts, enrichment, and attribution across the stack.
- Growth Marketers — Rapidly prototype and deploy AI-powered funnels and journeys.
- Directors and VPs of Marketing — Align cross-functional initiatives using AI as leverage, not overhead.
- CMOs and Executives — Drive cost-effective AI transformation across tools, teams, and outcomes.
No matter your level, this course makes AI orchestration practical, tangible, and scalable for the problems your team faces today.
Agenda: 8:30 AM – 12:30 PM
8:30 – 9:00 AM
Welcome + Framing: From Automation to Orchestration
Why orchestration matters now. Overview of tools: LLMs vs Automation vs AI Agents.
9:00 – 9:45 AM
Tooling Deep Dive: Zapier’s Orchestration Stack
Explore Zaps, AI Agents, Tables, Interfaces, and Chatbots — what they do and when to use each.
9:45 – 10:30 AM
Live Build: Guided GTM Workflow
Create a complete GTM automation with enrichment, outreach, and CRM updates.
10:30 – 10:45 AM
Break ☕
10:45 – 11:15 AM
Agent Design Lab
Design and build your own AI Agent from scratch — no code needed.
11:15 – 11:45 AM
Breakouts: Team Challenge
Small groups build AI Agents + agentic workflows around a real process.
11:45 – 12:15 PM
Live Demos + Feedback
Each team shares their build. Coaching, discussion, and peer review.
12:15 – 12:30 PM
Wrap-Up + Next Steps
Key takeaways, ongoing resources, and how to deploy your work post-session.
Prerequisite Knowledge
No experience with Zapier or AI required.
Just come hungry to learn and bring a real-world process you’d love to improve — whether it’s lead routing, campaign follow-up, onboarding, or reporting.
If it’s repetitive, manual, or frustrating, it’s probably perfect for orchestration.
We’ll guide you step-by-step — from the basics of how Zapier works to building your first agentic workflows.
What to Bring
Laptop – Required for building.
Zapier Account
- Team or Pro+ plans are preferred.
- But the free version works too for most builds.
Logins/access for key GTM tools, such as:
- Slack
- HubSpot or Salesforce
- Gmail or Outlook
- Typeform or Webflow (optional)
Optional but helpful:
- API keys for OpenAI or Claude (if using custom LLMs)
- Access to Notion, Airtable, Jira, or other systems your team uses
A real marketing or ops process you’d love to streamline with AI
The more context you bring, the more relevant your prototype will be.
Event Venue & Nearby Stays
Atlanta Tech Park, 107 Technology Parkway Northwest, Peachtree Corners, United States
USD 317.76 to USD 396.71
