AI Essentials for Marketing & Leaders: 1-Day Workshop in Adelaide

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Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

This workshop explores the practical application of artificial intelligence in modern marketing while strengthening leadership capabilities required for digital environments. The session demonstrates how AI tools can support content creation, campaign planning, marketing analytics, and customer engagement strategies.

Alongside marketing applications, the program focuses on leading teams through digital transformation, encouraging innovation, and making confident, data-driven decisions. The training is designed to be practical and accessible, requiring no technical background, and emphasizes real-world marketing workflows and business applications of AI.

By the end of this course, you will be able to:

• Understand the role of AI in transforming modern marketing processes
• Use AI tools to improve efficiency, productivity, and creative output
• Make informed marketing decisions using data and analytics
• Design personalized marketing strategies that enhance customer engagement
• Lead digital teams effectively in AI-driven environments
• Develop a practical AI adoption and leadership action plan

This course is suitable for:

• Marketing managers and digital strategists
• Team leaders and business decision-makers
• Brand, campaign, and content professionals
• Entrepreneurs and innovation-focused teams
• Professionals interested in using AI to improve marketing outcomes

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Marketing continues to evolve rapidly, and professionals need both AI awareness and leadership capability to remain competitive. This course demonstrates how to combine strategic thinking with AI-powered tools to improve marketing performance, creativity, and decision-making.

Through practical examples, structured guidance, and real-world applications, the session equips you with workflows, leadership insights, and a clear action plan that can be applied immediately in your marketing role.

📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]

Info: • What AI can and cannot do in marketing
• Trends shaping digital customer behavior
• The shift from manual execution to assisted intelligence
• Icebreaker Activity

Info: • AI for research, content creation, and messaging
• Streamlining campaign planning and reporting
• Improving daily marketing efficiency
• Activity

Info: • Using AI to segment and personalize communication
• Enhancing engagement through adaptive content
• Creating consistent multi-channel experience
• Role Play

Info: • Turning marketing data into actionable insights
• Measuring campaign performance intelligently
• Predictive thinking and optimization loops
• Case Study

Info: • Automating repetitive marketing workflows
• Reducing manual tasks and improving speed-to-market
• When automation supports vs. harms customer experience
• Simulation

Info: • Guiding teams through AI adoption and workflow change
• Building digital confidence and collaboration
• Encouraging innovation and responsible use
• Group Brainstorm Activity

Info: • Identifying high-impact AI opportunities in your organization
• Setting realistic next steps for adoption
• Creating metrics for improvement and leadership growth
• Action Plan Review

Event Venue & Nearby Stays

Regus-Adelaide, Spaces Wayville, 2-3 Greenhill Road,, Wayville, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

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