About this Event
Important Information:
This workshop is part of our Start-up and Grow programme of business support, which runs throughout the year. We offer a range of workshops and events designed to support start-ups and businesses, helping you move forward with your business ideas. As this is a funded programme, there may be additional paperwork to complete. If you would like to learn more about the programme, you can book in for a chat by emailing
About this session
The way people find businesses online is changing fast. With AI-driven search and voice assistants becoming the norm, traditional SEO isn’t enough on its own.
This interactive session with digital strategist Jonny Ross will show you how to use AI tools to research, plan, and optimise your website so you’re ready for 2026. You’ll leave with a clear, practical action plan to improve your visibility, attract customers, and grow your business.
What will I learn?
- The big changes happening in search - and what they mean for small businesses
- How to use AI tools (like ChatGPT and SEMrush) to:
- Find the right keywords for your audience
- Plan content that converts
- Optimise web pages quickly and effectively
- Simple steps to improve local SEO (Google Business Profile, reviews, directories)
- How to create an action plan you can start tomorrow
Key Outcomes
By the end of this session, you will:
- Understand how AI is reshaping SEO and customer behaviour
- Have identified at least one keyword cluster and one local search opportunity for your business
- Drafted a quick SEO win (e.g. a new page title or meta description)
- Written down a 3-part action plan (Tomorrow / Next Week / Next Month) to keep momentum going
- Leave with resources to continue learning (templates, toolkits, podcasts, free guides)
About Jonny Ross
Jonny Ross is founder of Fleek Marketing, a Fractional CMO, and co-author of WebProud.
With 25+ years of experience in small business, SEO, and digital strategy, he specialises in helping businesses become more visible and competitive online. Jonny also co-hosts the 90-Day Website Mastery Podcast.
This project is part-funded by the UK Government through the UK Shared Prosperity Fund
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Event Venue & Nearby Stays
Business and IP Centre Leeds, Leeds Central library, Leeds, United Kingdom
GBP 0.00
